What you will be doing:

• Conduct competitive analysis to understand market dynamics & trends and assess product positioning, recommending on areas of strategic focus.
• Gather customer insights and articulate value propositions tailored to different audiences.
• Maintain customer engagement and deeply understand customer needs to enhance product features and satisfaction.
• Implement pricing strategies aligned with market data and brand positioning.
• Collaborate with stakeholders in the development of strategic marketing plans, product launch strategies, and annual plans for your product portfolio.
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value.
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio.
• Set clear marketing objectives tied to customer acquisition, retention, and business outcomes.
• Accurately forecast resources, participate in budgeting, and justify major expenses.
• Perform needs-based segmentation to refine target audience insights and positioning.
• Lead the development of value propositions that align with customer beliefs and brand goals.
• Apply brand stewardship principles to align product strategies with core competencies.
• Link evidence generation efforts to specific value proposition elements and key stakeholders.
• Develop volume forecasts grounded in market insights, addressing risks and uncertainties.
• Coordinate with supply chain teams to manage product orders, inventory, and delivery timelines.
• Measure and review effectiveness through post-launch analyses, setting improvement goals and tracking metrics.

Who are we looking for:

• Bachelor’s degree required
• At least 5 years of work experience in Sales or Marketing required
• 2+ years of relevant experience in medical device industry is highly preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)