This role is a hybrid position with the expectation of being on-site at our Portage office 3-4x/week*

The Sr. Manager, Upstream Marketing will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products.  Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions.  Responsible for product life cycle management and maintaining the strength of the portfolio.  Typically works closely with R&D and other cross-functional team members to define and deliver new products.  

What you will do:

• Advise on the organisation's major competitors
• Anticipate and understand the different types of competition that will be faced in the future
• Monitor market activity, penetration and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyse unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
• Identify market trends and proactively adjust strategy based on the healthcare environment
• Raise coworkers' awareness of industry standards, practices and guidelines
• Manage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organisational alignment
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy

Minimum Qualifications (Required):

• Bachelor’s degree required
• 10+ years of work experience required
• Medical device or marketing experience

Preferred Qualifications (Strongly desired):

• MBA preferred
• 2+ years of people management experience preferred