We are seeking a highly skilled and experienced Paid Media Data Architect to join our dynamic marketing and data team. The ideal candidate will possess a deep understanding of data architecture principles within the paid media landscape, with specialized expertise in leveraging the LiveRamp clean room environment. This role is crucial for developing and executing advanced audience strategies that drive new customer acquisitions, all while adhering to Citi's stringent data governance and accuracy standards.

Key Responsibilities

• Audience Strategy Development: Design, develop, and refine innovative audience strategies within the LiveRamp clean room, focusing on precision targeting to maximize paid media campaign performance and drive new customer acquisition.
• Data Architecture & Integration: Collaborate with data engineering and marketing teams to ensure seamless integration of various data sources into the LiveRamp clean room, optimizing data quality and accessibility for audience segmentation.
• Execution & Activation: Translate defined audience strategies into actionable segments and execute their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives.
• Governance & Compliance: Strictly adhere to Citi's robust data governance framework, ensuring all audience development and activation processes meet regulatory requirements, privacy standards, and internal accuracy mandates.
• Performance Monitoring & Optimization: Analyze the performance of audience segments, identify opportunities for optimization, and provide data-driven recommendations to enhance campaign effectiveness and customer acquisition rates.
• Cross-functional Collaboration: Work closely with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency.
• Documentation: Maintain comprehensive documentation of audience strategies, data flows, and execution processes.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of progressive experience in data architecture, paid media operations, or a related data-driven marketing role.
• Proven hands-on experience working extensively within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation.
• Demonstrated ability to develop sophisticated audience strategies that have directly led to measurable new customer acquisition growth.
• Strong understanding and practical experience with strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance.
• Proficiency in SQL and experience with data manipulation and analysis tools. Familiarity with cloud data platforms (e.g., AWS, GCP, Azure) is a plus.
• Excellent analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
• Strong verbal and written communication skills, capable of explaining complex technical concepts to non-technical stakeholder

Preferred Qualifications

• Experience in the financial services industry.
• Familiarity with other data clean room technologies.
• Experience with various DSPs, ad servers, and marketing analytics platforms.

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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