Product Marketing & Content Manager
Job details
Highlight is seeking a highly creative and execution-oriented Product Marketing & Content Manager to shape how we show up in the market. This role sits at the intersection of content, product storytelling, and go-to-market execution. You will translate our product, customer insights, and market perspective into clear, compelling narratives and bring those narratives to life through high-impact content. You’ll partner closely with Product, Sales, and Marketing to ensure our messaging is consistent, differentiated, and driving real business outcomes. This is an ideal role for someone who enjoys both strategic messaging and hands-on content creation and execution.
Responsibilities will include:
Product Storytelling & Messaging
- Help define and evolve Highlight’s product positioning and market narrative
- Translate complex product capabilities into clear, customer-facing value
- Develop messaging frameworks for key audiences and use cases
- Ensure consistency of messaging across all channels and touchpoints
Content Strategy & Execution
- Own creation of high-quality content across formats (blog, LinkedIn, case studies, decks, webinars, etc.)
- Turn product insights, customer outcomes, and research into compelling stories
- Build and maintain an editorial calendar aligned to go-to-market priorities
- Experiment with new content formats and channels to drive engagement and pipeline
- Continuously optimize content performance based on data and insights
Go-to-Market & Launch Support
- Support go-to-market efforts for product launches and feature releases
- Partner with Product and Demand Generation to bring new capabilities to market
- Ensure campaigns and outbound efforts reflect clear, differentiated messaging
Sales Enablement
- Develop and maintain core sales materials (pitch decks, one-pagers, case studies)
- Translate product and market insights into usable sales narratives
- Partner with Sales to refine messaging based on real customer conversations
Customer & Market Insight
- Leverage customer feedback, research, and market trends to inform messaging
- Build customer stories and proof points that highlight real outcomes
- Stay close to industry trends and evolving customer needs
What Success Looks Like:
In the first 90 days:
- Clear, consistent messaging is reflected across content and sales materials
- Sales team is enabled with stronger, more cohesive narratives
- Content output increases in both quality and consistency
Over time:
- Content contributes meaningfully to pipeline and brand awareness
- Highlight’s positioning becomes clearer and more differentiated in the market
- Sales cycles are supported by stronger storytelling and proof
You’re a great fit if you:
- Have 4–7 years of experience in content marketing, product marketing, or a hybrid role
- Possess exceptional writing and storytelling skills, making complex ideas simple and compelling
- Have experience creating content that drives engagement and business impact
- Can translate product features into customer value
- Are comfortable working cross-functionally with Product, Sales, and Marketing
- Are highly organized and able to manage multiple projects simultaneously
- Have a bias toward execution and enjoy building, not just planning
Nice to have:
- Experience in B2B SaaS, consumer insights, or CPG
- Familiarity with SEO, analytics, and content performance tracking
- Experience supporting sales teams with collateral creation and enablement
Total Compensation
The projected annual salary range is $130,000 - $150,000.
Additional benefits are not specified in this description.
