Looking through the lens: Vogue's audience journey for the Met Gala

Mel is VP Product, Global Brands and Commerce at Conde Nast.

She leads the digital portfolio across 9 brands: Vogue, GQ, Conde Nast Traveller, Architectural Digest, House + Garden, World of Interiors, Allure, SELF, Glamour. She is also responsible for the commerce product platform.
She is a senior leader with a creative director’s mindset. She works in the realm of conception, redesign and reimagination of end to end customer experience. She creates some of the highest performing teams in product + design and transform businesses driving audience growth and commercial performance.
Across her career she has worked for publishers and commerce organisations including Photobox, TUI, Telegraph, Mr&MrsSmith, Lonely Planet and TimeOut.
She is also a photo based artist and regularly exhibits her work. Her work interwines between human and machine, algorithms and storytelling.

Sarah Marshall leads central audience strategy teams at Condé Nast: content & commerce SEO, technical SEO, social strategy, partnerships, newsletter strategy and audio growth strategy.

These teams support the brand audience development teams, colocated with the content teams of Vogue, GQ, The New Yorker, Architectural Digest, Vanity Fair, WIRED, Traveler, Bon Appetit, Epicurious, La Cucina Italiana, Glamour, Allure, Teen Vogue, SELF, Pitchfork, Ars Technica, Tatler, House & Garden and World of Interiors.

Condé Nast's global audience development team spans all 10 O&O markets (US, UK, France, Italy, Spain, Germany, Mexico & Latin America, India, Taiwan and Japan).

Prior to taking a central channel strategy role in November 2022, Sarah led the Vogue global audience development team. All 10 out of 10 Vogue’s grew in readership in 2022, and Vogue's audience more than doubled in 5 years.

Sarah is also an advisory board member of Quanta, Pulitzer-winning science and maths magazine supported by the Simons Foundation.

Prior to joining what was then Condé Nast International in April 2017, Sarah was the London-based audience development editor for The Wall Street Journal.

Sarah has worked as an online, print and radio reporter.

She has three children: a boy and identical twin girls.

Mehul Shah has recently joined Condé Nast to lead Enterprise Data & Analytics. In partnership with senior stakeholders across Condé Nast, he will own the strategy for enterprise-wide data governance and privacy, data collection and capture, taxonomy management, behavioural measurements, and data analytics operations. Effectively making sure across our brands and markets data is well managed and enables our business strategy.

He is an experienced data leader with a background in the Media, Insurance, and Electronics sectors. Over 20 years, he has implemented data strategies for global businesses, transforming their data assets into a competitive advantage. He recently served as the interim Chief Data Officer and Director of Data at Guardian News & Media, where he led a team focused on enhancing data literacy, self-serve analytics, and business intelligence capabilities.

He has consistently been recognized for his expertise and influence in the field, having been featured on the prestigious "DataIQ Top 100" list of influential data leaders in the UK for the past three years.

He holds an MBA from Warwick Business School, focusing on leveraging data and technology for business value creation.

He has two children: a boy and a girl. In his spare time he likes to watch documentaries and read non-fiction books.

Diana Comsa is an international marketer and martech enthusiast, with a proven track record in over 30 countries across the retail and media industries.

In her role at Conde Nast Diana is in charge of enabling improved customer experiences through a solid foundation of first party data and implementation of customer data platforms. More specifically Diana is responsible for creating a single customer view for the company, unifying customer data from many sources and facilitating multi channel campaign orchestration. She enjoys working with all Conde Nast brands in wholly owned markets across the globe and was an avid subscriber to seven titles before joining the media group.Prior to Conde Nast, Diana built marketing expertise in premium retail, being active in global and local marketing roles within the LVMH Perfumes and Cosmetics Division, on brands like Guerlain and Benefit Cosmetics, based in Paris, San Francisco and London. She started her career in strategy consulting for Roland Berger Romania.

Diana is a board member of Children in Distress, an Anglo Romanian charity supporting hospice care for children with severe illnesses and disabilities. She has been a mentor in the 30% Club, aimed at increasing gender diversity at board and executive committee levels and is a member of Women in Data UK, promoting data literacy and diversity in data science and analytics.