OFFICE HOURS: Products Designed with the Consumer in Mind: Best Practices for the Customer-Centric Approach

Avishag Daniely
Avishag Daniely
OFFICE HOURS: Products Designed with the Consumer in Mind: Best Practices for the Customer-Centric Approach

As a Director of Product Management in the Cyber Security Industry, part of differentiating my product wasn't just the security that it brings, but also the value, usability and confidence the product gave to customers. Understanding what customers need is a challenge and it's not always what...

As a Director of Product Management in the Cyber Security Industry, part of differentiating my product wasn't just the security that it brings, but also the value, usability and confidence the product gave to customers. Understanding what customers need is a challenge and it's not always what you might think it is. Sometimes as product managers we might rush to conclusions and create a feature when there is no user on the other end for it.

In this session I will answer:

  • How to approach product management with the customer in mind
  • What tools you can leverage to do so
  • How to adopt a customer centric approach when building a product

Meet The Speaker

Avishag Daniely
Avishag Daniely
Senior Director of Product Marketing | Product Manager | Public Speaker | Mentor

With almost 11 years of experience in Cyber Security, in both management and technical leadership positions I have been able to lead the major, strategic road-map and feature design of my company's product, leading innovation and differentiation of the product within the market. Recently shifting towards go-to-market strategies and sales enablement in order to breach a larger market segment for the product. Previously, I had relocated to Spain, growing the region in the functions of pre-sales, outbound product management and business development. I have also previously led cyber analyst teams, cyber operations and research.

My name is Avishag. My passion is helping women succeed in achieving their career or personal goals. To do this, I strive to lead by example, setting my personal goals high, learning as much as I can along the way and giving back, encouraging my peers, mentoring women in tech and by creating cyber-security education programs for women.

I love working with people. My passion is working with excellent people, building amazing products customers love, storytelling, and taking those products to market.

I speak three languages fluently; English, Hebrew and Spanish, and am currently learning Chinese.
I love bouldering (a form of free fall rock climbing), yoga and painting and have been fortunate enough to exhibit my work both in Israel as well as Japan.

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