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Job Details
To be successful in this role you will need the following:
- Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
- Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.
- Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
- Persuades - Using compelling arguments to gain the support and commitment of others.
- Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
- Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
- Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
- Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.
- Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.
- Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
- Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
- College, university, or equivalent degree in Marketing, Sales, Business Administration or related subject required.
- This position may require licensing for compliance with export controls or sanctions regulations.
- Strong experience required, including supervisory experience.
- Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
- Lead Marketing sensing and develop strategy for identified market segments - Identify and champion new growth and product ideas and translate them into specific growth strategy and initiatives with global functions and regional sales teams
- Increase product and channel coverage through exploring alternative networks.
- Develop and execute strategy for Gdrive and Microgrid applications within prime segment
- Lead cross-functional engagement and motivation to implement strategy (product planning & management, pricing, finance, marcomms, engineering), identifies barriers to success and develops solutions for smooth execution of the plan.
- Develop and understand market trends and areas of growth potential
- Track and drive growth initiatives for new product sales
- Coaches, motivates, and develops extended team members whilst driving a culture of appreciation
- Other generic marketing manager’s responsibility
- Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.
- Implements the global marketing strategy in identified product line or geography.
- Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.
- Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.
- Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.
- Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.
- Translates the global brand strategy for the identified product line or geography.
- Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.
- Manages marketing and sales systems and processes including the customer satisfaction measurement process.
- Leverages relevant channel staff, knowledge, or processes; integrates Voice of the Customer into marketing plans.
- Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs
About the Company
Cummins Inc.
Columbus, IN, United States
Cummins Inc. is a global power leader with complementary business segments that design, manufacture, distribute and service a broad portfolio of... Read more