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Job Type
Full Time
Job Details
The Lead Digital Marketing Manager will define and drive Workiva's website strategy and lead the creation of compelling experiences that pay off marketing communications and attract, inspire, engage, and convert prospective customers in the European and Latin America markets. This role requires a high level of collaboration with global and regional demand generation, developers and MarTech teams to plan and deliver seamless web experiences across the customer journey. What You’ll Do
- Lead the web strategy, including development of landing page experiences, conversion rate optimization (CRO), search engine optimization (SEO), User Experience (UX) enhancements that drive acquisition, conversion, and retention across regions
- Create website experiences for campaigns, product initiatives, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute
- Work closely with the Marketing Operations and Demand Generation teams to ensure that the marketing technology strategy aligns with the organization’s broader website strategy
- Drive continuous performance improvement through a testing and experimentation roadmap to increase quality lead generation and pipeline progression
- Create and maintain the website roadmap to support company and marketing OKRs and define and report key performance indicators that support these initiatives
- Optimize our website in each region for search to increase brand awareness and capture high quality leads across the buyer journey
- Deliver innovative digital experiences that differentiate Workiva from the competition and improve conversion rates across the buyer journey
- Recommend and manage the performance of any external digital marketing vendors
- Work closely with regional teams to localize content and build the website elements of regional campaigns
- 6+ years digital marketing and/or website management experience
- Undergraduate Degree or equivalent combination of education and experience in a related field
- Experience in a B2B Saas company preferred
- Experience with conversion rate optimization, user experience testing and analysis
- Understanding of technical SEO, including site architecture optimization, site speed considerations, and on-page and off-page optimization
- Experience in the following (or equivalent) platforms preferred: Drupal, Ahrefs, Smartling, Drift, On24, 6Sense, Marketo, Salesforce
- Familiarity with HTML, CSS, and Javascript
- International digital experience across multiple markets/languages preferred
- Data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem solving and have a strong understanding of what data drives impact.
- Familiarity with global website privacy and data protection best practices including GDPR and CCPA
- Excellent verbal, written, and interpersonal communication skills
- Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
- Proven track record of leading the strategy and execution of complex, cross-functional web programs in a results-driven environment
- Ability to turn data and insights into actionable recommendations for improvement and optimization
- Up to 10% Travel for customer and internal meetings
- Reliable internet access for any period of time working remotely and not in a Workiva office
- Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
- Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
- Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
About the Company
Workiva
Ames, IA, United States
We founded Workiva to transform the way people manage and report business data with various collaborators, data sources, documents, and... Read more