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Job Details
About the Role: Grade Level (for internal use):09 Do you possess a passion for crafting engaging marketing campaigns and leveraging technology to drive results? We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to join our dynamic team. In this pivotal role, you will play a key role in developing, implementing, and optimizing automated marketing campaigns that propel our events towards success. Key Responsibilities:
- Navigate the exciting world of events marketing automation, utilizing Marketo, Cvent, and Adobe Experience to design, launch, and optimize end-to-end campaigns.
- Partner with internal teams to understand event goals and translate them into targeted strategies that maximize attendee engagement.
- Craft personalized email, web and digital experiences using Marketo or similar technology platforms, leveraging dynamic content and segmentation techniques.
- Be a data whiz! Analyze campaign performance, generate insightful reports, and recommend data-driven strategies for continuous improvement.
- Foster a collaborative environment – Support and train team members on maximizing marketing automation tools.
- Bachelor’s degree in marketing, business, or a related field (Marketo certification a plus!).
- 3-5 years of experience crafting and managing successful marketing campaigns, with a proven track record in B2B email marketing (2+ years).
- Proficiency in Marketing Automation solutions is essential, including the ability to design and develop drip and nurture campaigns.
- Working knowledge of HTML/CSS and email creation/editing is a must.
- Deep understanding of lead management and data-driven marketing strategies.
- A keen eye for detail and a passion for staying current in the ever-evolving marketing automation landscape.
- Excellent communication and collaboration skills to thrive in a cross-functional environment.
- Understanding and compliance with APAC data privacy regulations (DNCR, DNMR, etc.) is a must!
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
About the Company
S&P Global
United States
At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening up possibilities. We Accelerate Progress in the world.... Read more