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Job Type
Full Time
Job Details
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. Job Description:At Salesforce, our Product Marketers are storytellers, crafting inspirational narratives and delivering ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.We are seeking a creative, motivated Senior Product Marketing Manager to drive and deliver innovative product marketing for Sales Cloud in the APAC market. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement tailored to our customers and prospects in the APAC Region.Responsibilities & Impact:
- Lead the growth strategy and execution (e.g. core value proposition and GTM) for Sales Cloud in APAC
- Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams
- Drive Sales Cloud focused GTM programs to help fuel the sales pipeline, close deals, and achieve business results
- Operationalize internal communication with global and local APAC stakeholders e.g. Sales, Product Leadership, Marketing, CSG and more through always on communications and monthly business reviews
- Develop repeatable, scalable processes to enable sales teams in the region, drive always-on sales plays and programs
- Build consensus, alignment, and trusted relationships with HQ Product Marketing, Product Management, Sales, Campaigns, Creative, Pricing Strategy, and Customer Success in APAC
- Manage Analyst and Public Relations for Sales Cloud in APAC
- Oversee the management of Sales Cloud customer stories, from internal deal win through to external public story promotion
- Identify and pursue strategic initiatives to accelerate Sales Cloud adoption across APAC
- 5-7+ years of experience in product marketing, industry marketing, or corporate marketing, preferably with experience in the APAC market
- Strong communication skills, both written and verbal, with the ability to adapt messaging for different regional audiences
- Ability to strategize and craft compelling messaging for our Salesforce Products
- Proven ability to analyze internal data, market data and customer insights to inform product positioning and go-to-market strategies.
- Drive hands-on tactical execution
- Pick up and lead new projects even in the face of ambiguity
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms
- Experience using Salesforce Sales Cloud
- Experimentation with AI Products
- Ability to inspire optimism, fun, and the desire to always be learning!
- A natural collaborator
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
About the Company
Salesforce
San Francisco, CA, United States
WHO WE ARE: We’re Salesforce, the Customer Company, inspiring the future of business with AI+Data+CRM. Leading with our core values, we help... Read more