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Job Details
Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. This position is not eligible for Visa Sponsorship. The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations. The Senior Brand Manager, will lead a team of strategic brand professionals driving comprehensive management of the P&L. This role will drive the development and planning of consumer, customer & market led brand strategies and marketing plans for the Cold Beverage portfolio generating sales to deliver annual operating goals exceeding $300M. Responsibilities include portfolio management and analysis, B2B & B2C marketing plan development including brand & promotional planning, innovation pipeline development, commercialization, and portfolio optimization.
- Ability to develop and lead robust business case development, effectively articulating insight led rationale, measurable KPIs laddering to broader business goals.
- Improve and enhance capabilities in data-led assessment, leading the development of strategic plans grounded in customer/consumer insights.
- Represent the organization to establish the plan roadmap, critical strategies to win and best practices to optimize ways of working.
- Establish and lead implementation of marketing learnings and insights that aid continuous improvement, driving prioritization and/or course corrections to existing strategies as needed.
- Lead development and performance culture building functional capability, foster collaboration, teamwork and performance excellence.
- Serve as primary lead maintaining critical external partnership and vendor relationships including Sunkist partner team and creative agency relationships with external agency.
- Planning and Leadership - Developing strategic and operational plans for the work group, managing execution and measuring results:
- Collaborates with cross-functional brand team, channel development, operations, sales, and other critical business partners to build, deliver and drive results of planned programs.
- Drive and manage team delivery of flawless end to end project management via close collaboration with a wide range of cross-functional teams
- Effectively tracks, analyzes and communicates plan on a regular basis to inform current and future plan efforts.
- Identifies and communicates best practices and leading process improvement where needed.
- Owns and responsible for effective program budget management.
- 6-8+ years product and business/marketing management strategy experience in B2B environments.
- Min 6 or more years of managing complex large-scale business, product, or marketing projects.
- 6 or more years managing and developing direct reports
- Bachelor’s Degree required. MBA preferred
- Required Knowledge, Skills and Abilities
- Demonstrated experience driving and inspiring insight-led plans to deliver strong, impactful creative product meeting consumer and business objectives.
- Strong analytic abilities centered on consumer and customer intelligence and data. Ability to synthesize insights and demonstrate strong presentation and storytelling in a clear and concise narrative.
- Ability to lead cross-functional teams, driving organizational and planning clarity and applying strong problem-solving principles. Drive decision-making favoring compromise and alignment over consensus
- Functions effectively with ambiguity and able to work in a highly matrix environment.
- Strong communication skills with keen ability to balance multiple priorities and deliver timely results.
- Ability to set expectations and hold individuals and team members accountable.
- Seeks and provides honest, transparent feedback
- Excellent facilitation, written and verbal communication skills with adaptable approach.
About the Company
Nestlé
Arlington, VA, United States
Creating New Possibilities for Consumers, Communities and Your Career Nestlé has been nourishing a growing world for generations. No matter where... Read more