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Job Type
Full Time
Job Details
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to support building this world-class organization. Your Impact As a channel strategist into the Public sector, you will be responsible for digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing cross tactic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs. As a key member of the Media Lab, you will:
- Serve as in-house expert across all tactics – planning and execution to strategy and reporting
- Handle budgets, target attainment, media strategy, campaign and ad optimization, testing, performance metrics, and overall channel strategy roadmap
- Amplify every media dollar spent by monitoring, analyzing, and optimizing campaign performance
- Collaborate with cloud strategy counterparts to plan and improve channel performance through education and translating business strategy into channel media strategy.
- Provide regular campaign reports, updates, and optimization recommendations to the team's external partners
- Own the relationships with our ad platform partners and third-party vendors
- Stay up-to-date on the best methodologies, industry trends, and strategies in the paid social landscape educating the greater team as you learn
- Research new, innovative tactics that improve campaign operations and increase digital business impact
- Minimum 3-5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries
- In-depth knowledge and hands-on experience in running campaigns for Content Syndication, Direct Buys, Review Sites, Third-Party Email, and Webinar Syndication
- Expertise in running paid campaigns on social media platforms like Meta Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads
- Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets
- Experience in managing budgets effectively & across various digital channels, allocating resources based on performance and objectives and analyzing ROI for campaigns
- Cross-Channel Coordination: Understanding how different digital channels interact and being able to coordinate strategies across channels for cohesive and integrated marketing campaigns
- Knowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essential.
- Familiarity with legal and regulatory frameworks specific to the public sector is a plus. This includes compliance with government procurement rules and transparency regulations
- Thrive in a fast-moving environments – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion.
- Exceptional communication skills and a collaborative/team mentality
- Strong analytical skills, with approach to problem-solve and stay curious to understand the WHY and the WHAT
- Proficiency using data visualization tools such as Tableau and Datorama
- Proficiency in Excel and/or Google Sheets
About the Company
Salesforce
San Francisco, CA, United States
WHO WE ARE: We’re Salesforce, the Customer Company, inspiring the future of business with AI+Data+CRM. Leading with our core values, we help... Read more