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Job Type
Full Time
Job Details
Job Description Who you are: A collaborator at heart who thrives in a cross-functional environment and leverages key strengths and expertise of diverse teams to achieve growth. The Senior Email Marketing Manager is responsible for the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty. What you’ll do:
- Be the subject matter expert on email marketing best practices within the marketing team.
- Gain a strong understanding of apparel manufacturers path-to-purchase and own strategy to drive prospects through the buyer journey for specific segments.
- Develop and execute email campaigns.
- Collaborate cross-functionally with key internal stakeholders and departments including IT, creative, brand and sales teams.
- Build the content marketing strategy to align with the buyer journey.
- Analyze data and metrics to understand the effectiveness of campaigns as well as optimize to drive results within the given budget.
- Manage and track A/B testing outcomes and data.
- Manage multilingual and multinational projects across various timelines, budgets, and review/approval requirements.
- 4+ years of B2B marketing experience in demand generation or a related field.
- 2+ years of B2B email marketing experience.
- Strong written and verbal communication skills and comfortable with short-form copywriting.
- Deep experience with marketing automation required. Eloqua or HubSpot experience preferred.
- Self-starter and innovator with the ability to create, communicate and deploy demand generation strategies fluidly and under truncated timelines.
- Able to engage the sales team on messaging and build a strategy around market engagement.
- Bachelor's Degree in marketing, finance or analytics.
- Experience setting up and utilizing data analysis and metrics tracking. Fluency in Google Analytics and marketing attribution.
- Previous experience working closely with a sales organization to define handoff criteria and set them up for converting leads.
- Fluency in another language would be a plus.
- Workplace Flexibility,
- Structured learning and development
- Mentoring program
- Competitive total rewards
- Commitment to Sustainability
About the Company
Avery Dennison
Mentor, OH, United States
We are a global materials science and digital identification solutions company with locations in over 50 countries, and we employ approximately... Read more