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Job Type
Full Time
Job Details
Job Description The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortify our marketing value-added services. This role would coordinate qualitative and quantitative market research & measurement programs for the LAC Region, focused primarily on Central American and Caribbean Countries. The job requires cross-functional activities and work in partnership with local marketing teams. Specific responsibilities include
- Develop research brief: objectives, methodologies, and action standards.
- Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.
- Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.
- Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.
- Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)
- Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.
- Design and review questionnaires / moderator’s guides aligned with project objectives.
- Review results, gather insights, prepare impactful presentations, and present findings to clients.
- Provide Regional and Country level trends and consumer insights reports, cross referencing internal and external data sources for presentations about key segments, generations, or topics.
- Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.
- Leverage Regional tools to create country specific reports and presentations.
- Analyze current research and analytics data (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.
- Present Consumer Insights at local client meetings, events, and webinars
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
- 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
- Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.
- Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
- Strategic thinking to generate insights and recommend action plans.
- Commercial approach to build value added propositions to clients.
- Robust project management experience and strong process orientation
- Fluent in Spanish and English
- Excellent knowledge of PowerPoint, Excel, and Word.
- Story-telling skills in creating reports and analysis.
- Must be able to handle a wide variety of projects simultaneously.
- Good communication (written and verbal) skills.
- Teamwork, interpersonal & customer service skills
- Strong financial acumen
- Fluent in Spanish and English
About the Company
VISA
Foster City, CA, United States
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. As our products and... Read more