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Job Details
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. Senior Specialist, Segment Marketing Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages. You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global marketing objectives. What you’ll do:
- Work on the development and execution of global campaigns for Expedia, Hotels.com and VRBO brands across email, push, in product placements and landing pages
- Message the importance of our rewards program, highlighting the amazing deals and perks that our members enjoy
- Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
- Plan and work through campaigns that cut across multiple teams
- Brief a specialist Production team on requirements for building your campaign and/or placements
- Ensure campaigns are built to high standard and meeting travelers’ experience expectations
- Report on campaign performance using self-serve tools like Tableau
- Bachelor's or Master's in Marketing, Business, Economics or any other related field; or equivalent related professional experience
- At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
- Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
- Ability to work and communicate successfully across teams and partners
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication and content management tools are all a plus
About the Company
Expedia Group
Seattle, WA, United States
Why Expedia Group? Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a... Read more