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Job Type
Full Time
Job Details
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. We are seeking a driven Field Marketer to lead and oversee the strategic development and execution of scale pipeline programs for the Global Field Marketing team for MuleSoft and Tableau. This person will play a critical role in driving pipeline generation and engagement by developing, and implementing scale marketing programs through a variety of channels including email, sales development, events, mailers and more. We are seeking a hardworking, imaginative, curious, collaborative, data-driven, problem-solving marketer to drive impact and contribute to business goals. Responsibilities:Strategic Program Development and Execution:
- Develop and implement strategy for Field Marketing pipeline programs, aligning with wider business business objectives.
- Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success.
- Develop and execute a diverse portfolio of pipeline programs, including:
- Sales development programs
- Self-service programs for sales
- Global breadth field events and workshops
- Audience programs
- Direct mail program
- Ensure program efficiency and effectiveness
- Continuously measure and optimize program performance based on key metrics like lead generation, engagement, and ROI.
- Collaborate with extended team of Field Marketers to develop and execute programs
- Communicate effectively with internal stakeholders at all levels
- Partner with external vendors and agencies to ensure successful program execution
- 5+ years of successful experience in creating proven and results-driven marketing campaigns; ideally with some of those years in demand generation, field marketing or a related field. Enterprise and/or Saas experience a plus.
- Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.
- Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem.
- Strong understanding of B2B marketing best practices and methodologies.
- Strong analytical skills: taking data, information, and insights to advise approach.
- Exceptional verbal and written skills, and strong presentation skills.
- High-degree of comfort with working in a highly matrixed and fast-paced, global company.
- Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau).
- Must be able to come into a listed hub office 3 x's a week
About the Company
Salesforce
San Francisco, CA, United States
WHO WE ARE: We’re Salesforce, the Customer Company, inspiring the future of business with AI+Data+CRM. Leading with our core values, we help... Read more