Job Type
Job Details
Company Profile
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
Innovation Tech
The Morgan Stanley Digital Marketing technology team is responsible for developing and supporting the organization’s public and intranet web presence. We are seeking an experienced Digital Marketing technical lead and Adobe Marketing Cloud platform expert with significant experience in the Analytics space. The person will be responsible for analytics technology strategy, technical analysis & design, hands-on development, and oversight of analytics team staff members. The individual will also work closely with the analytics team scrum master/project manager, web development leads and business sponsors to define approaches, priorities and timelines. Extensive knowledge of Adobe Analytics, Adobe Launch Tag Management, Adobe Target, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA) is a must, as are solid communication skills (written and verbal).
Job Profile
Primary Responsibilities
This is a VP-level position for a highly analytical, self-motivated individual who will be responsible for the analytics needs across Morgan Stanley’s Firmwide Marketing and Corporate Communications organization. The individual will work closely with the AEM Development team, Infrastructure teams, and Morgan Stanley’s Digital Marketing group to:
- Research, identify and recommend strategic solutions based upon business problem statements and gaps
- Perform technical analysis & design for analytics-related initiatives
- Implement technical requirements documents including Solution Design Reference (SDR)
- Provide technical guidance and oversight of analytics team members
- Design and implement solutions for personalization, migration to Adobe Experience Platform, and Customer Journey Analytics
- Design and implement a solution for the deprecation of 3rd party cookies
- Manage tag containers, variables and implement content tagging
- Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
- Coordinate with website developers for Analytics integration
- Perform end-to-end QA testing for Analytics and Target integrations.
- Manage ad pixels, third-party tags for digital campaigns
- Perform multiple client Web analytics tool implementation projects at once
- Ensure analytics are consistently implemented across digital properties
- Create dashboards in workspace for business to track website performance
- Diagnose and troubleshoot analytics implementation and platform configuration issues
Primary Skills Required
Skills Include:
- Career experience of 10-14 years & 7+ years hands on experience implementing Adobe Analytics integration using Adobe Launch including technical analysis, design and development
- Experience with Adobe Target personalization
- Subject matter expert in Adobe’s Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
- Experience with developing custom reports via Adobe Analytics
- Strong hands-on with advanced JavaScript and jQuery
- Experience debugging with browser developer tools, Adobe Analytics debugger and ObservePoint
- Well versed with Adobe Analytics features (variable configurations, segments, SAINT classifications etc.)
- Document Solution Design Reference (SDR)
- Fluent in digital marketing terminology
- Ability to manage a project from start to finish and on-time
- Experience in Agile and Scrum methodologies
- Java, SQL experience
- Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
Good To have skills
- Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
- Knowledge of social publishing and social listening products
- Experience with email campaigns
- Experience in Financial Services
- Experience using JIRA
Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.You Might Also Like
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