Senior Director of Product Marketing
Remote United States
Full Time Posted 13 days ago
Job Type
Full Time
Job Details
The Senior Director of Product Marketing will lead the process of creating go-to-market strategies for products, portfolios of solutions, as well as relevant buyer personas. This includes product positioning/messaging, marketing strategy and sales enablement. This role will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories. The Senior Director of Product Marketing will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback. The Senior Director of Product Marketing may manage multiple teams of Product Marketers. What You’ll Do:
- Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
- Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
- Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
- Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
- Develop product positioning and complete competitive analysis
- Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
- Identify key functional, ecosystem, and operational requirements to serve the targeted market better
- Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
- Become an influencer through thought leadership exposure and speaking engagements across industry associations
- Bachelor's degree in marketing, business, or similar area of study preferred
- 12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales
- 8+ years of people management preferred
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driven strategies
- Exceptional listening, communication, and program management skills
- Up to 40% travel
- Reliable internet access for any period of time working remotely, not in a Workiva office.
- #LI-REMOTE
- Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
- Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
- Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
- Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about Workiva
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