Job Details
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- Test & learn initiative ideation, execution and evaluation for critical SEO elements, CRO and design
- Opportunity/demand research; on-page optimization/implementation for improved traffic/conversion.
- Perform and/or manage audits to identify technical issues and optimization opportunities.
- Inform local strategy based on local market insights and trends.
- Contribute to global strategy development. Take active part in global initiatives and executions.
- Manage off-page/outreach efforts and provide input into local backlink acquisition strategy
- Inform content strategy and provide support for development of programmatic content solutions
- Responsible for attaining SEO growth goals
- Monitor SEO performance daily; communicate performance/activities to relevant partners of varying degrees of SEO knowledge
- Weekly analytics reviews (e.g., Google Search Console/Omniture) to identify issues and opportunities
- Understand and report on cross-channel impacts and performance
- Build ad-hoc reports for deeper dive investigations into performance trends
- Benchmark and monitor competitor performance and activities
- Coordinate with local & global business partners on SEO related projects
- Partner with relevant teams outside of the SEO department, including PR, Analytics and Brand to find points of collaboration and shared execution
- Evangelize and educate internal/external partners regarding SEO channel
- Handle the day-to-day vendor relationships and associated projects
- On board new vendors, inform negotiation/prep of agreements
- Responsible for budgeting and running marketing spend; timely completion of accruals
- Inform forecasting process and give input regarding channel risks/opportunities/drivers
- Experience in SEO analysis, search engine marketing, or other analytical online marketing.
- Demonstrates an understanding of the principles of optimization for natural search. Passionate about SEO and eager to develop cutting edge search marketing approaches and contribute to evolving SEO practice
- Looking for someone who has an SEO technical and analytical mindset. Experience in working with data and an appetite to manipulate large data sets and analytics to identify relevant trends and insights is essential
- Needs to be a self-starter who strives to learn, roll-up their sleeves to actively pursue problems, and is motivated to achieve outcomes with hands-on execution and capable management
- Eager to deliver business results. Strives to be accountable and provide visibility to broader team around outcomes
- Strong collaborator who looks for opportunities to work cross-functionally with other groups and takes opportunity to evangelize channel
- Experience in SEO and analytics toolsets such as Google Analytics, Google Search Console, Omniture and rankings platforms such as BrightEdge, AWR, STAT, SEO Clarity
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Why Expedia Group? Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a... Read more