Job Type
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The Messenger is a new digital media company, whose mission it is to deliver accurate, balanced, non-partisan reporting across every subject, from news, politics and business to sports and entertainment.
We are seeking a driven and experienced Events Audience Development Manager based in Washington, DC for our events portfolio. The Events Audience Development Manager will be a key member of The Messenger's events team working across the organization with editorial, sales, and marketing teams to execute a variety of public-facing and invitation-only events.
This position is based in Washington, D.C. and will follow a hybrid schedule
Responsibilities:
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Build audience development and audience marketing campaigns that raise awareness about The Messenger's events portfolio.
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Develop and execute a strategy for both in person and virtual events by identifying target attendees, writing compelling copy for event invites and curating attendee outreach
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Work with newsroom leaders, advertising clients, and speakers to amplify and support event-related audience engagement
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Develop comprehensive audience outreach lists and maintain and update audience databases by topic area
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Create a measurement plan for event attendance based on list development, processes, tech tools and other creative approaches to enhance the reach and knowledge of The Messenger's events.
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Analyze and recommend technological and strategy improvements on an ongoing basis to improve impact and efficiency
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Identify and engage with relevant external partners and organizations to help cultivate new audiences
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Conduct post-event surveys and collect feedback for analysis
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Support events team on-site and online
Key Skills and Attributes:
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3-4 years experience in event management, public relations, communications, client management, and/or marketing
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Experience with audience curation and development of audience outreach lists for a media brand
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Experience marketing live events, festivals, or conferences
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Track record of successful audience engagement and growth
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Excellent written and verbal communication skills
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Knowledge of national and local current events, newsmakers, and policy issues
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Experience with event marketing/management systems preferred, such as Splash, Swoogo, or Cvent
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Proficiency in Microsoft Office and Google Suite applications
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Ability to identify and utilize new tech tools and services
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A Bachelor's degree in a related field
We are an equal opportunity employer and welcome all qualified candidates to apply for this position regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status.
About Us The Messenger is a new digital news media company, launching May 2023, whose mission is to deliver accurate, balanced, non-partisan news... Read more