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Job Requisition ID #
The marketing manager in this role is responsible for delivering the strategy and implementation approach for regional marketing campaigns and initiatives across APAC, aligned with global and regional objectives to achieve business and revenue growth targets.
This role requires a unique combination of digital marketing experience, business acumen, project management, strong communication and data analytics skills.
The successful candidate will work with various stakeholders including global industry campaign team, regional demand generation, marketing operations and digital acquisition team, to orchestrate direct to customer digital campaigns across APAC. Regional knowledge and relationship with the APAC sales organization will be leveraged to shape asset development and to deliver relevant and compelling customer centric messaging for the APAC markets.
By leveraging data insights, the successful candidate will work closely with digital acquisition team to test and optimize marketing content and vehicles to drive desired customer behavior. He/she must be able to work productively in a fast-paced and dynamic environment with limited supervision. The role requires strong collaboration skills across a dynamic cross section of a global matrix organization. This may require some flexibility in working hours to accommodate communication across multiple time zones. Attention to detail, managing multiple priorities, understanding digital, data and experience on demand generation campaigns will be critical to success in this role.
The role requires excellent communication skills, planning, and project management, as well as the ability to refine and implement comprehensive integrated marketing programs, and demonstrated experience working with field sales and marketing teams to deliver integrated campaigns and initiatives through various channels.
In addition to above, there is a requirement for the candidate to extract, analyze and critically assess areas for investment and divestment across the business and campaign activities. Critical thinking skills will be highly regarded. We are seeking a data driven ‘modern marketer’ who understands digital, social, and inbound and the importance of leveraging a traditional channel, inside sales and e-commerce environment.
CAMPAIGN/PROGRAM STRATEGY AND SETUP:
Liaise with central industry campaign development team to understand global strategy and direction
Orchestrate the execution of digital volume campaigns across APAC, with the support of marketing operations and digital acquisition team
Actively engage regional demand generation teams on digital campaigns strategy and roll out plans, localization review support and evaluate local dynamics
Develop and implement APAC view of annual and quarterly go-to-market plan
Leads the planning process for APAC with the Industry team
Ensures that the right messaging and assets are available to extended Demand Generation teams to support local strategic initiatives
Monitors performance of campaigns and recommends changes to continuously improve them
Actively shares best practices across the regions
Prepares and present QBPs/QBRs to wider team (Industry campaign teams, regional demand gen and sales leads)
8+ years Marketing experience in tech industry, software vendor experience is a plus
Experience in building marketing strategy and executing digital demand generation campaigns across APAC
Data driven with experience in developing customer segmentation strategy and translating data insights into actionable marketing plans
Knowledge and experience in digital marketing and e-commerce highly valued
Ability to work independently and collaborate with multiple stakeholders across different functions, geography and time zones
Experience with budget management
Excellent written, oral and presentation communication skills
Excellent writing skills, editing skills, and command of spelling, grammar and syntax rules
Ability to work in a fast paced, dynamic environment
BA/BS degree, in Business Administration, Communications or Marketing
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