PowerToFly's mission is to help uplift underrepresented professionals so we were thrilled to host our Career Connections summit this July 24 & 25th offering fireside chats, workshops and networking opportunities for everyone from recent graduates kickstarting their careers to veteran professionals with 20+ years of experience. An amazing 10,000 people registered to join us to learn from our amazing thought leaders and to connect with companies hiring for over 1,200 open positions.
We spoke returnships with iRelaunch CEO & co-founder Carol Fishman Cohen, making meaningful connections with Tami Forman, multigenerational workplaces with Dr. Alexandria White and uplifting older workers with Helen Sanchez. Plus, we sat down with author and consultant Leslie Zane to discuss her fascinating book "The Power of Instinct".
We were also thrilled to hear from some members of the PowerToFly family as well including Mara Gates and Skillcrush founder Adda Birnir on the new skill based economy.
We closed out this edition of Diversity Reboot with a virtual job fair featuring 1,200 open roles across four amazing companies including our summit sponsor Halliburton.
You can re-live the entire event HERE! (Scroll down the page and click on the talks in the Schedule)
Thank you to our amazing sponsor:
Featured Talks:
Fueling Confidence: Empowering Women in the Oil and Gas Industry
Join leaders from Halliburton for an inspiring and empowering talk aimed at women who are considering a career in the oil and gas industry. Our speakers will share their own journeys and practical advice while delving into strategies to build self-assurance, navigate career progression, and foster a supportive network within the industry. Discover how you can break barriers, shatter stereotypes, while embracing your full potential in the exciting world of oil and gas and how Halliburton can help you achieve that.
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.
Purchase The Power of Instinct here or on Allstora.
More Amazing Resources:- Skillcrush - They're on a mission to support our students—especially those marginalized by gender, race, and/or age—to learn in-demand tech skills and land higher paying and more fulfilling jobs.
- Tanagui - Their mission is to help women over 40 to step-up and standout in the job market.
- How We Do It by Tami M. Forman - A newsletter and community for people looking to build great careers and great lives
- ReBoot Accel - Coaching, workshops and consulting services to drive engagement, retention and results
- Prepare to Launch U - Your one-stop source for instruction, inspiration, and community along the continuum of your work-life journey.
- iRelaunch - Their mission is to normalize career breaks and career paths that include career breaks, and eliminate bias against people who want to relaunch their careers after taking extended leave from work.
