The Challenge
To implement a hiring plan that considers diversity and inclusion from the first stage of the funnel to fill engineering and more specialized positions.
The Goal
The company needed to reach and engage skilled, diverse talent interested in working in the healthcare industry in the following positions: Senior Java Engineer; Software Engineer; Inside Sales Consultant/Physician Recruiter; Sales Consultant; Sales Leader; Account Manager; Business Systems Analyst; and Sales Director roles in North Carolina, Utah, and Florida.
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PowerToFly Partnership
We presented a virtual event featuring a keynote address, product demo, and an interactive panel & audience Q&A, dedicating as much time as possible to direct audience interaction. This format made it possible to reach a wider audience and obtain direct feedback from attendees.
- Dedicated Event
- Chat & Learn
- DEIB Training
The Solution: engage with diverse talent
Events are an excellent opportunity to generate brand awareness with engaged, diverse candidates and to build a lasting relationship with top-quality talent from all backgrounds. The goal is to familiarize underrepresented talent with the company, its benefits, and its values.Implementation by PowerToFly:
- Partnered with the healthcare provider's recruiting team to identify the target audience and outreach based on client feedback.
- Engaged in a multi-step targeted promotion campaign leveraging email, LinkedIn, and text messaging.
- Notified registrants that the healthcare provider might be reaching out to schedule interviews.
- Provided event moderator and additional logistics support.
- Drafted panel questions and designed slides and event invitations.
- Facilitated attendee survey and compiled results.
- Continued post-event candidate lead engagement support to get diverse talent into the interview pipeline.
- We also received positive feedback on the event afterward, with many attendees saying they found it valuable and informative.
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The Impact
Targeted Event - March 2021
86%
intent rate
40%
attendance rate
40%
post-event brand lift
7.8
event rating out of 10
Registrants to our event included candidates currently working at companies like Blue Health Intelligence, Bank of America, Health Benefits Exchange, Allstate, and others.
"I was impressed with their wellness, diversity, & belonging attitude. I've never heard another company expand on that topic that well & to that extent."
- Attendee survey feedback
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If you want to learn more about our hiring, attraction, and retention solutions, book a call with us below:
