VP of Consumer Product | Conde Nast
Mel is a c-suite level Product Director, Artist and Photographer working as the VP Consumer Product (Brands and Commerce) at Conde Nast. She oversees a digital product portfolio of 9 brands in 11 markets as well as the commerce product platform globally.
Her expertise is a unique blend of art + commerce. An equal balance of high level creativity, cutting edge technology and global leadership, alongside continuous commercial growth and revenue generation.
Half of her world is imagining and creating things that never existed. Working in the realm of conception, redesign and reimagination of multi channel experiences to reach global audiences. The other half is knee deep in strategic planning, crafting commercial and consumer strategies across multiple lines of business for key brands and building digital capabilities, enhancing engagement and driving strong revenue growth.
Specialising in building, leading and inspiring teams, as well as transforming internal cultures into centres of excellence. An expert in designing world class ecommerce experiences, content management platforms using AI and ML. She pitches global brand strategies to investors and board members as well as briefing engineers on technical architecture and data pipelines or ideating with creatives on storytelling.
A frequent speaker on leadership, product strategy, photography, AI and storytelling