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Amplifying Black Excellence

Black Entrepreneurship and the Pandemic

Brittany Willis, Thaida Masters
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Only 4% of Black-owned businesses in the U.S. survive past the startup stage, even though 20% of Black Americans start businesses, according to a 2020 report by McKinsey and Company, a management consulting company. As the pandemic forced many businesses to close their doors, up to 41% of Black-owned businesses closed between February and April 2020, according to the McKinsey report. Brittany Willis knows a thing or two about starting a business. She even wrote the digital course on it, ("So, You Want to Open a Franchise?") We are joined by Brittany, an accomplished Fortune 500 leader with more than a decade of experience in corporate America, for this great ask me anything session with PowerToFly's Jamaica-based Thaida Masters.

Meet the Speakers

Brittany Willis

Brittany Willis, MBA is an accomplished Fortune 500 leader with more than a decade of experience in corporate America. In addition to her corporate career, Brittany is the Founder of Eight28 Enterprises, LLC. As a part of Eight28 Enterprises, Brittany is a franchise owner for PJ’s Coffee of New Orleans. She opened the North Dallas location in February 2021. Most recently, Brittany launched Protégé To Pro, a digital destination created to arm entrepreneurs and career professionals with Fortune 500 knowledge. The first online course offering on Protégé To Pro entitled "So, You Want to Open a Franchise?", helps aspiring professionals evaluate if owning a franchise is right for them. Brittany has a B.A. from Vanderbilt University, where she graduated with Honors, and has an M.B.A. from the prestigious Sam Walton Graduate School of Business at University of Arkansas. Brittany has successfully lead corporate retail accounts valued at more than $300 million. Brittany is a proud member of Delta Sigma Theta Sorority, Inc. She currently resides in North Dallas with her beloved husband and their fur-baby.

Thaida Masters

Thaida is an experienced HR Professional who is passionate about helping others to take a step closer to their career goals. She is a Budding Entrepreneur - founder of SweetAD'signz and Luxury Intimates & Cosmetics. She is also a Self-Published Author, where she writes/creates low content books such as children's activity books, journals for all ages, coloring books for all ages, puzzle books for all ages and more. Thaida can be found spending time with her family or working on a design/book and is also known as a nature lover.

About Diversity Reboot Summit

As we kick-off 2022 and look towards a brighter, post-pandemic future, many industries and communities are still recovering from the losses of the past two years. For example, did you know that COVID-related job losses pushed more Black women (9.5%) into unemployment than any other group? As we look at 2022 through a new lens, how can we be sure we are supporting our Black leaders and preventing this kind of loss from occurring again?

As we continue to learn from and be mobilized by the Black Lives Matter movement, it's clear we need to gather with leaders at the forefront of elevating Black leaders who can relay their accomplishments as well as the plans they have in-progress.

Join us as we celebrate the voices and achievements of Black leaders in business, and we share how we are holding each other, our work, and our organizations accountable to pledges for creating inclusive workplaces.

Speakers from our 2021 "Diversity Reboot: Elevating Black Women" summit included APCO Worldwide Senior Advisor, Equity and Justice, Charlene Wheeless; Global Head of Diversity, Equity & Inclusion for Thumbtack Dionna Smith; Group Vice President of Environmental, Social & Governance at Indeed LaFawn Davis; CoFounder & CEO of Fundr Lauren Washington, Author & Founder of MoveTheCrowd Rha Goddess, Chief Diversity & Inclusion Officer of Randstad North America Audra Jenkins; The Jane Club's Chudney Ross and many more.

Don't miss this free opportunity to connect with your peers, network with top companies and learn from leaders who are looking for community feedback.

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