PowerToFly is grateful to be joined by Marvalee Bascus of American Express, one of our Gold Sponsors of Amplifying Black Excellence, alongside Adriana Crawford, Senior DEI Manager at Movement Strategy. Sit down with Marvalee and Adriana as they share their knowledge, experience, and insight into the ways mentorship can build our next generation of strong, empathetic, resilient Black leaders. During this talk, Marvalee and Adriana will provide actionable tips for both mentors and mentees alike, as we work to build effective mentors and equally as effective leaders.
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Bridget FinkeldeyMarvalee Bascus is a tenured, customer first marketing executive. She is currently the Vice President of Business Planning and Strategy at American Express in the US Consumer & Global Services. In this role Marvalee is the US Marketing group’s chief of staff managing priority initiatives, organizational planning, operational processes, and strategic communications. Marvalee serves as the central point of contact for key partners across the enterprise and represents Consumer Marketing both within GCSG and company-wide. Previously, Marvalee held various performance marketing roles across prospect acquisition, customer loyalty, cobrand partnerships marketing and go to market strategy in the B2B space in service of Corporate and Small Business customers. Marvalee
An advocate of social justice and diversity, Marvalee is an active member of the BMW Foundation Herbert Qandt, focused on promoting a peaceful, just and sustainable future through the UN’s sustainable development goals. She also serves on the GCSG I&D Committee and the GABM Multicultural Pod. Marvalee recently joined the Chief community focused on connecting and supporting women leaders.
Marvalee currently lives in Brooklyn, NY with her husband, son and daughter. Marvalee holds both a B.S. and M.B.A in Marketing from the University of Maryland, College Park and Baruch College, respectively.
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Bridget FinkeldeyNoelle Johnson is a Global DEI Strategist and Trainer with over a decade of experience working in operations across industries and has been recognized for her expertise on mentorship and sponsorship. Noelle has been featured in Forbes, Fast Company, NPR, and more.
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Bridget FinkeldeyI love when those around me are their authentic selves and tell their stories and I’m in the business of making a positive impact in the lives of those I work with. Being an inclusive, people-centered leader and strategist has allowed me to do just that across multiple industries, currently in the advertising industry.
I have over 10 years of experience across sectors with leading high performing individuals and teams, through the lens of Diversity, Equity, and Inclusion. I get things done while treating people like they matter - because they do.
I’m great at connecting people and organizations to their purpose. And I find special meaning in mentoring and empowering women of all ages to be seen, heard, and paid through my personal branding consultancy, The Elan Principle.
When I am not working with organizations or coaching, I enjoy public speaking, cooking, and traveling whenever I get the chance.
