Vice President, Business Planning & Strategy; US Consumer & Global Premium Services
Marvalee Bascus is a tenured, customer first marketing executive. She is currently the Vice President of Business Planning and Strategy at American Express in the US Consumer & Global Services. In this role Marvalee is the US Marketing group’s chief of staff managing priority initiatives, organizational planning, operational processes, and strategic communications. Marvalee serves as the central point of contact for key partners across the enterprise and represents Consumer Marketing both within GCSG and company-wide. Previously, Marvalee held various performance marketing roles across prospect acquisition, customer loyalty, cobrand partnerships marketing and go to market strategy in the B2B space in service of Corporate and Small Business customers. Marvalee
An advocate of social justice and diversity, Marvalee is an active member of the BMW Foundation Herbert Qandt, focused on promoting a peaceful, just and sustainable future through the UN’s sustainable development goals. She also serves on the GCSG I&D Committee and the GABM Multicultural Pod. Marvalee recently joined the Chief community focused on connecting and supporting women leaders.
Marvalee currently lives in Brooklyn, NY with her husband, son and daughter. Marvalee holds both a B.S. and M.B.A in Marketing from the University of Maryland, College Park and Baruch College, respectively.