Here’s how to prioritize and promote your employer brand, using DEIB best practices, in order to grow a stream of warm, engaged candidates — even in the face of an unsteady economy.

Prioritizing & promoting your employer brand during an economic downturn

2023 has been a heavy year for hiring freezes and layoffs, and many companies are contending with limited or frozen hiring budgets. When this happens, it’s all-too common for employers to take their foot off the pedal of their employer branding efforts — something that causes them to lose out on top talent in the long run.

For an employer brand to be successful, your brand protection and promotion efforts must always be set to “on.” With your brand receiving constant nurturing, you can keep a pipeline of actively engaged, quality candidates at-the-ready — and avoid feeling the effects of an economic downturn in your hiring channels later on.
Here’s how to prioritize and promote your employer brand, using DEIB best practices, in order to grow a stream of warm, engaged candidates — even in the face of an unsteady economy.