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Authentic Media Representation: How Do We Achieve it in 2022?


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Authentic Media Representation: How Do We Achieve it in 2022?

Destigmatized: Visible and invisible Disabilities and Neurodivergence

Description: Everyone deserves to see themselves and their stories reflected in the media that they consume. Yet, disability representation can sometimes fall short, glossing over the actual lived experiences of disabled people in favor of making able-bodied, neurotypical people more comfortable. In this panel discussion with Dom Hyams, Harriet Carroll, Dani Roberts, and Carmen de Castro of Purple Goat Marketing, we’ll dive into what authentic disability representation in the media is (and isn’t) and how it can be achieved.

Dom Hyams

Bridget Finkeldey

Dom Hyams is a media professional who consults and educates internationally on a range of topics including diversity, inclusion and accessibility. He was born with a severe form of Osteogenesis Imperfecta (Brittle Bones).
Dom’s career started in TV as a producer at Sunset+Vine, working across varied sporting output including Channel 4’s groundbreaking Paralympic coverage in 2012 and 2016.
Dom joined Purple Goat as Head of Strategy at the beginning of 2021. He is the founding editor of the Disability Power100 - Power List of Disability

​Harriet Carroll

Bridget Finkeldey

Harriet is a marketing professional with a range of sector experience. Upon graduating in HR & Business and Marketing Management from De Montfort University, she relocated to Barcelona to join TripAdvisor as a UK Sales and Marketing Specialist where she lived for almost two years before heading onto Dublin working freelance at a Digital Marketing agency, working closely with Start-up companies, supporting with their product launches and full funnel strategy.
Harriet started her Purple Goat journey in 2020 and joined the team as the third employee - she now heads up the Campaign management team and works closely with our portfolio of clients.

Dani Roberts

Bridget Finkeldey

Dani is a Campaign Manager with a background in Entrepreneurship. After graduating with a MA in Entrepreneurship and International Business, she created a fitness app for disabled people due to her struggles of trying to find accessible workouts that she could participate in herself.
After meeting Martyn and becoming Purple Goat’s first client, Dani then started freelancing for Purple Goat before joining the team permanently in March 2021.

Carmen de Castro

Bridget Finkeldey

Carmen joined Purple Goat in December 2021 as a Social Media & PR Executive. She has a background in marketing, social media and media psychology.
Originally from Spain, she graduated from a BSc in Psychology and decided to pursue a career in media by moving to the UK and completing a MSc in Media Psychology. Throughout her career she showed a passion for diversity, especially in the media and advertising industries, producing several research projects around those topics. Right after graduating, she started working in marketing and social media in the finance and wellbeing sectors.

Hunter Canning

Bridget Finkeldey

Hunter Canning is a New York based actor, puppeteer, producer and photographer. A conscience citizen of the world, his ethos is bringing people together through all the facets of his life. Be it producing live performance downtown, creating corporate recruitment content or photographing portraiture, red carpets and live events; Hunter has a passion for bringing people together to foster growth, kindness and a true understanding of each other.

Raised in the outer canyons of Los Angeles, Hunter has been a professional actor in New York for the past decade. Notable credits include Broadway’s War Horse (Lincoln Center), Blue Bloods (CBS), The Baker & The Beauty (ABC) and Ray Donovan (Showtime). A career that has seen dizzying heights, all the while remaining with his two feet on the ground.

It is with great pleasure that Hunter joins the Power To Fly community to host and mediate its forums. He looks forward to meeting you all and connecting you with the amazing team of professionals they have brought together.

Find Hunter at or and on Instagram and LinkedIn @huntercanning

Talks about: disability, representation, media

Room B