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The Brands the Stars Have Built: Key Takeaways from Celebrity Business Empires


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The Brands the Stars Have Built: Key Takeaways from Celebrity Business Empires

Amplifying Black Excellence

These days, celebrities aren’t just movie stars — they’re movie stars and fashion designers. They’re not just singers — they’re also beauty entrepreneurs. These ventures have not only increased media impressions for celebrities by the millions, they have also become very lucrative extensions of their brands. What can those of us looking to launch or expand our own business ventures learn from these stars when it comes to running a successful enterprise in a marketplace saturated by social media and celebrity? Join journalist & celebrity wealth expert Derrial Christon to learn how some celebrities have become multi hyphenates, case studies we can learn from, and what these ventures mean for the business world.

Derrial Christon

Bridget Finkeldey

Derrial Christon is a versatile and charismatic entertainment TV host & producer based in Los Angeles. He currently serves as a host & field producer for CBS’ ‘Destination L.A.’, a travel series which also airs on Roku. Derrial is also a regular contributor to Entertainment Tonight Canada, helping break down celebrity news and hot topics. Derrial got his break in entertainment while working at VIBE Magazine when he was asked to interview Mariah Carey. It was Mariah who inspired Derrial to pursue a TV hosting career. From there, Derrial went on to co-create the digital network Black Hollywood Live (BHL) and has interviewed numerous celebrities and influencers to date such as: Oprah, Jennifer Lopez, Usher, Leonardo DiCaprio, Janelle Monae, Tyler Perry, John Cena, Jay Ellis, Tiffany Haddish, and many more. Derrial has also covered some of the most iconic red carpets events such as The Grammys, The Oscars, Emmys and SAG Awards. Television Journalist Maria Menounos also hand picked Derrial to co-host her weekly podcast “Conversations With Maria Menounos” on Sirius XM Radio. Derrial has also held on-air roles at the Reelz Channel and served as a live event host for BET Networks. Derrial’s producing credits include the hit OWN series ‘Ready To Love’. Derrial graduated from The Ohio State University and is a proud Ohio native.

Aida Martinez Freeman

Ayla Morwin

DEI Strategist & Speaker | Certified Personal & Executive Coach | Workplace Culture of Inclusion Geek | Big Fan of Mid-Managers | Inclusive Leadership Enthusiast

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