Why Wellness Is A Verb
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Practicing wellness requires action. It’s also something we can’t do alone. That’s why there are amazing companies like The Honey Pot, a mission based company that is the future of feminine care with their plant-derived washes, wipes and pads, that are not just a provider, they are a partner. We sit down with Giovanna Alfieri, VP of Marketing at The Honey Pot Company, the vulva and vaginal wellness brand made “by humans with vaginas, for humans with vaginas”, to discuss their Reclaiming Wellness campaign and the art of marketing wellness.
Giovanna Alfieri
Bridget FinkeldeyGiovanna Alfieri is the VP of Marketing at The Honey Pot Company, the vulva and vaginal wellness brand made “by humans with vaginas, for humans with vaginas”. Giovanna is an innovative marketer with over a decade of experience leading marketing programs and initiatives at celebrated brands such as Bonobos and Trina Turk. Prior to joining The Honey Pot Company, Giovanna held leadership roles at Soko, Hutch, Dogeared, and served as the founder of her consulting firm, THE MEADOW.
During her tenure at The Honey Pot Company, Giovanna has helped steward the creation of CAKE, the company’s social impact program; has been instrumental in growing the brand to be the #1 followed feminine care brand on social, and helped the company earn accolades from CEW (Beauty Creator Award 2021 and 2022), Bustle (Sexual Wellness Award 2022), Cosmopolitan (Holy Grail Beauty Award 2022), and WWD (Beauty Inc Wellness Award 2021). In 2022, she was spotlighted in The Honey Pot Company’s Fast Company’s 2022 World Changing Ideas honor as the steward for CAKE. Today, The Honey Pot Company can be found in more than 4.6 million U.S. homes and in Target, Walmart, Whole Foods, CVS, and Walgreens locations nationwide.
Giovanna is passionate about normalizing the vagina through education and tackling traditionally taboo or uncomfortable topics through storytelling. She has spoken at several conferences including Brand Innovators, Attentive Retail Conference, Social Media Week Los Angeles and Fashion Digital LA. In 2022, she was awarded the Woman on The Rise for 2022 from the Women in Retail. Giovanna is also the co-host of The Honey Pot’s Podcast, The Honey Potluck where she & founder Bea Dixon tackle subjects from sex to wellness with noteworthy guests.
Giovanna is a graduate of The University of Oregon and currently lives in the foothills of East LA where she spends her time cooking, writing poetry, practicing yoga & Reiki, and discovering new hiking trails with her Old English Sheepdog, Ramona.