The Challenge
One of the company's main challenges stemmed from growing its headcount too quickly, making it hard to align its team with its diversity, equity, inclusion, and belonging goals. As an organization, they needed holistic DEIB solutions if they wanted to attract and engage diverse women candidates to fill their open engineering positions.
The Goal
Reach and engage skilled professional women working as Software Engineers, Data Scientists, Program Managers, and Project Managers, among other titles, in order to build a diverse talent pipeline and generate brand awareness.
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PowerToFly Partnership
We presented virtual events that each featured a keynote address, product demo, and an interactive panel & audience Q&A, dedicating as much time as possible to direct audience interaction. This format made it possible to reach a wider audience and obtain direct feedback from attendees.
- Company Page
- Chat & Learn
- Dedicated Event
The Solution: Show Women They Belong
The events were a great success, with more than 231 confirmed attendees from all over the country in May 2020. We could get direct feedback from attendees and answer their questions in real time. We also received positive feedback on the events afterward, with many attendees saying they found it valuable and informative.
Some of the magic we worked:
- Partnered with the healthcare provider's recruiting team to identify the target audience and conduct outreach based on client feedback.
- Engaged in a multi-step targeted promotion campaign leveraging email, LinkedIn, and text message reminders to all registrants.
- Provided event moderator and additional logistics support.
- Drafted panel questions and designed slides.
- Continued post-event candidate lead engagement support to get diverse talent into the interview pipeline.
- Facilitated attendee survey and compiled results.
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The Impact
Targeted Event - March 2021
80%
intent rate
48%
attendance rate
8.2
event rating out of 10
2
hires
The highly skilled women we recruited to attend this event counted a number of major logos among their current employers, like: Bank of America, Capital One, CVS Health, Deloitte, Healthwise, Dell, Disney Streaming Services, Red Hat, MetLife, Wikimedia Foundation, Allstate, Aetna, Wells Fargo, AAA, Cisco Systems, Oracle, Fidelity Investments, Honeywell, Gallup, Optum, Accenture, T Rowe Price, Humana.
"It was so encouraging to see this company as a place where women are valued and sought after in tech. As a data scientist, I am very interested in them as a potential employer.”
- Attendee survey feedback
The Impact
Targeted Event - May 2020
95.5%
intent rate
80%
attendance rate
55%
increase in likelihood to consider the company as a place of employment
8.9
event rating out of 10
Attendees of the second successful event we staged came from companies like Honeywell, Walmart, Invesco, IBM, Paypal, Deloitte, Microsoft, Dell Technologies, and many others!
"I learned about their inclusive culture and steps towards innovation in the healthcare field."
- Attendee feedback
The Impact
Company Page
204,740
Company Page views
1,354
total job page views
168
interested candidates
12.40%
conversion rate
Learn about our DEIB solutions
If you want to learn more about our hiring, attraction, and retention solutions, book a call with us below:
