Diversity reboot

SPEAKER
Juan Alba (He/Him)
Juan Alba (He/Him)
Summit Speaker

New Business Account Strategist, Onboarding, Google

Juan is a high-achieving account strategist with a proven track record of success across various Google Ads teams, including small business, e-commerce, and customer onboarding. He has secured over $50 million in ad spend by developing and implementing innovative digital strategies for a diverse portfolio of global companies and marketing agencies. In his current role, Juan spearheads partnerships with 30 emerging enterprises- driving product adoption and revenue growth through the development of go-to market strategies. Passionate about AI, he leads three projects leveraging Gemini AI to optimize seller operations and measure customer success. As a Global Program Manager in the Hispanic Organization for Leadership & Advancement (HOLA), Juan champions diversity and inclusion initiatives for 35,000 Latinx Googlers worldwide.