I don’t know about you, but networking has always been a bit of a mixed bag for me. Early in my career, I saw it as overly strategic, almost mechanical — a sort of Pokémon GO where you had to collect the most contacts. Walking into a room full of strangers and making small talk felt exhausting, and the idea of then developing relationships solely for personal gain didn’t sit well with me. Over time, though, I’ve come to know that networking doesn’t have to feel like that.
At its core, networking is just about making meaningful relationships, sharing knowledge, and helping each other out. It’s not just about what you can get — it’s about what you can give, too!
So let me reassure you, you're not the only person who finds networking frightening, confusing, or overwhelming. Here are some useful tips to help you network in a genuine and fulfilling way. Let's get started!
Networking tips for success
Before we get into the nitty-gritty, let’s establish some fundamental principles. Networking is all about quality, not quantity, and authenticity is essential; people can sense when you're being genuine and when you're just attempting to "use" them for personal gain. A few real connections are considerably more useful than hundreds of superficial ones. Additionally, consistency is important. Networking is an ongoing process that requires consistent effort and involvement. With these concepts in mind, let's look at some networking tips!
Tip #1: Shift your mindset — networking isn’t just for job seekers
Many people believe that networking is solely for job seekers. However, networking is about developing long-term professional relationships that will help you (and others) throughout your career.
For example, consider someone who casually kept in touch with an old colleague. A year later, the colleague connected them to a dream job opportunity that they weren’t even actively looking for. That is the strength of networking — it’s about developing long-term relationships.
In short, you can embrace networking as a technique to expand your professional circle rather than an instrument for job hunting.
🎥 Grab some quick networking tips from our chat Networking Strategies: Building Meaningful Connections.
Networking tips: How informational interviews can transform your career - YouTubewww.youtube.com
Tip #2: Make it easy — start with people you already know
Networking doesn’t have to begin with cold-emailing strangers! Start with your existing network and reach out to current and former colleagues, alumni from your school or university, and members of online communities you already interact with. These are frequently easier to rekindle because there’s already some trust, or shared experience. By leaning on the relationships you’ve already developed, you can establish meaningful conversations and opportunities without starting from zero. This strategy is both more natural and lays the stage for deeper, more genuine connections as you grow your network.
The good news is re-engaging with a former contact is easier than you might believe! Here's a basic check-in message template.
"Hello, [Name]. It's been a while! I was just thinking about [shared experience or mutual connection] and wanted to know how you were doing. Would love to catch up and find out what you've been up to."
For more ideas, download our "Professional Check-In Email Templates" to make reconnection even easier!
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Struggling to stay connected with your network? These customizable check-in email templates will help you:
- Reconnect with contacts naturally, without the awkwardness of "cold" outreach
- Create authentic touchpoints that strengthen your network over time
- Save time crafting the perfect message for different relationship scenarios
Tip #3: Don’t just network ‘up’ — peer networking is just as valuable
It's easy to prioritize connecting with senior professionals, but don't underestimate the importance of peer networking. Your coworkers and peers can be just as useful in boosting your career. They usually have a deeper awareness of your skills and experiences, rendering them strong advocates (and reality checks!) for you. Cultivating strong relationships with peers provides a supportive professional ecosystem where everybody can thrive together. So, while networking ‘up’ is still useful, don’t overlook the power of connecting with people at your level!
For example, it may be easier to receive a job referral from a colleague rather than a superior. Peers typically have a better understanding of your skills and can vouch for you in ways that senior professionals may not.
Action step: Identify 2-3 career peers and establish a regular check-in with them.
Watch this next: Transformative Networks: Three Concrete Steps to Building a Powerful Network
Tip #4: Stop saying ‘we should catch up’ — actually schedule it
We're all guilty of saying, "We should catch up sometime," but never actually following through. Rather than making vague promises, take the initiative and schedule the coffee chat right away!
Here's a practical script:
"Hi, [Name], I would love to know what you are up to. Are you available for a cup of coffee next week? Here are a few times that work for me: [Insert date/time]."
Pro tip: Use apps like Calendly to make scheduling easier.
Tip #5: Offer value first, the give-to-get approach
Networking is a two-way street! It might be easier to offer something before asking for something first. Below are some ways to do this:
- Share a useful resource or article.
- Propose to make an introduction to someone from your network.
- Share feedback or insights on a project that they're working on.
Offering first fosters trust and goodwill, increasing the likelihood that others will help you in return.
Virtual networking tips
Virtual networking is just as vital as in-person networking, if not more so (depending on your career goals). With the popularity of remote work and online communities, making connections via digital platforms is easier and more valuable than ever. Virtual networking enables you to connect with professionals all over the world, overcoming borders and time zones to create meaningful connections. Here's how to do it properly and get the most out of your online interactions.
Tip #6: Use LinkedIn the right way (without being cringe)
LinkedIn is a goldmine for networking, but if you aren't careful, you can come across as insincere. To engage genuinely, begin by commenting on posts rather than simply liking them — share your ideas, ask questions, and contribute to the conversation. Likewise, sharing valuable insights, such as lessons learned or industry trends, can help you establish yourself as a knowledgeable contributor in your profession. When initiating connection requests, tailor the message to demonstrate genuine interest. For example, say, "I loved your post about [topic] — would love to stay connected!" These small but deliberate actions can help you develop lasting relationships without appearing transactional.
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Tip #7: Join online communities & engage in industry discussions
Online communities are networking treasure troves, providing countless opportunities to interact with like-minded professionals. Look for Slack groups, Discord communities, LinkedIn groups, or industry forums where professionals in your sector may share insights and engage. These platforms allow you to participate in important discussions, ask questions, and share your skills. For example, someone could join a Slack channel for marketers and find a freelance job merely by participating in a chat. By actively contributing and creating relationships in these groups, you can discover new opportunities and broaden your network in organic and authentic ways.
Tip #8: Follow up to keep the connection alive
Listen, we get it, most people fail to follow up, but it's an important step in preserving and strengthening professional connections. Start by sending a simple message after meeting someone, such as, "I enjoyed our conversation on [subject]! Let's stay in touch." This small gesture demonstrates that you appreciate their time and conversation. To maintain the relationship, occasionally interact with their LinkedIn updates by liking, commenting, or sharing their content. Make it a habit to send a polite message every three to six months to ask how they're doing or convey something relevant. Consistent, meaningful follow-ups can effortlessly transform a one-time meeting into an ongoing relationship.
Networking tip: Don't be afraid to reach out - YouTubewww.youtube.com
Watch this next: Leveraging Your Network to Land Your Next Job
In-person networking tips
While virtual networking is handy, in-person networking remains extremely valuable. Face-to-face contacts generally promote deeper ties and more memorable conversations. Attending events, conferences, or gatherings allows you to establish trust and rapport in ways that digital communication still struggles with. To get the most out of these events, come prepared with a clear aim and genuine interest in people. By combining the benefits of virtual and in-person networking, you can build a well-rounded and influential professional network.
Tip #9: Look at the guest list ahead of time
While you may not always know exactly who is attending an event, you can still peep the guest speaker list or exhibitors and make a plan. Starting with general categories can help, too! Set a goal to talk to two other B2B marketers, for example, or even just five people you’ve never met. Begin by checking the event website to see who's attending, and then look up prominent participants on LinkedIn to learn more about their histories and interests. As a bonus, try writing them a quick note ahead of time to identify yourself and convey your desire to meet them. Finally, make a mini-game plan by picking a few people you want to engage with and writing down subjects or questions to discuss. This preparation will allow you to make the best use of your time and leave a memorable impression.
Watch this next: Networking 101: How to Get the Most Out of a Networking Event
Tip #10: Bring a conversation starter
If networking makes you nervous, having something to talk about will help relieve the stress and boost your confidence. For example, you could discuss a relevant book you recently read, a new tool or resource you discovered, or a trending industry news headline. Possessing a few conversation starters on hand not only helps to break the ice, but it also demonstrates that you are interested and aware. This preparation can turn what may seem like an unsettling encounter into a meaningful and pleasurable chat.
Tip #11: Make conversations meaningful — skip the small talk
Instead of asking: "So, what do you do?" Consider these questions to start deeper conversations:
- "What's a project that you're passionate about right now?"
- "What's one challenge that exists in your industry?"
- "What's a trend you believe more people should be paying attention to?"
Go forth and start networking!
Networking does not need to be daunting or transactional! You can build a powerful network that supports your career progress by changing your mindset, starting with folks you know, and focusing on developing genuine relationships.
Remember that the finest networking occurs when you approach it with honesty and a willingness to offer as much as you receive.
Happy networking!
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