Guiding Design with Product Strategy
Learn effective ways to use product strategy elements throughout your entire design process.
Learn effective ways to use product strategy elements throughout your entire design process. Beautiful UI is great, but what's the strategy behind it? How do you know if you're on the right track from a higher level?
Kady Jesko, Senior Designer at Headway, will teach you to level up your design process using product strategy. This mindset will help you design features that directly impact how users interpret your product and how they use it for the outcomes they want.
00:00 - Introduction
01:00 - Designed the Wrong Thing?
04:54 - Risks of Skipping Product Strategy
06:52 - Why is Empathy Important?
09:56 - The Product is the Bridge
13:52 - Ensuring Success - Tips and Tricks
16:30 - Questions