Most companies have a set of brand values—words like trust, collaboration, sustainability, curiosity, inclusion, or transparency. But what happens after they’re written down? At PowerToFly, we wanted to know how values move from mission statements into meeting rooms, calls, and everyday actions and decisions. So we asked. And 10+ companies answered. From the way they hire to how they support their teams and serve their customers, these workplaces are showing us what it really means to live your brand values—and why it matters.
Delivery Hero
At Delivery Hero our six Leadership Principles are more than just words, they’re the foundation of how we work, lead, and grow together!
As we continue our journey to become the world’s leading delivery platform, these principles help align our diverse teams across eleven brands in around 70 countries, with a shared purpose.
From interactive sessions, to everyday practices like meetings, hiring, and events, we bring our principles to life. By owning them, we empower every employee to Own It, Deliver Value Fast, Dive Deep, Stay Humble, Raise the Bar—and always Bring Good Vibes!
Check out our careers site and social media channels for the latest Leadership Principles content and interviews.
Learn more about Delivery Hero.
Cummins
Cummins empowers its people to embody its brand values through:
- Leadership modeling: Leaders are expected to set the tone, living the values every day.
- Recognition programs: Employees who exemplify the values are celebrated through awards.
- Values-based decision-making: Every project and decision is framed by the question, "Does this align with our values?"
- Learning & development: Regular workshops, resources and training help employees put values into action.
- Community engagement: Cummins encourages employees to give back, with EEEC and support for personal initiatives.
Learn more about Cummins.
Stryker
At Stryker, our values aren’t just words, they guide how we show up every day. Our CEO starts meetings with our mission because it’s what drives us: Together with our customers, we are driven to make healthcare better. This focus fuels everything we do, from designing medical technologies to supporting the people behind them.
Living our values means doing what’s right, we keep our promises and deliver results that matter. Most importantly, it means investing in people. “We grow talent” reflects our belief that developing our teams isn’t optional, it’s essential. We celebrate differences, encourage growth and create opportunities that help our employees thrive.
With over 150 million patients impacted each year, our work has purpose and so do our careers.
Learn more about Stryker.
Shure
For 100 years, Shure's core values have served as the foundation to our legacy. Centered around ethics, quality, respect, and community, our core values are embraced by Shure Associates and celebrated in everything we do.
- As a Company and as individuals, we are ethical, honest, and fair in dealing with Associates, customers, and suppliers. We will always be committed to doing what is right and building trust through open dialogue.
- We manufacture products of unmatched quality, reliability, and durability. We do not cut corners. We demand quality and embrace change. You can be proud to stand behind a Shure product.
- Shure Associates show respect for one another in all circumstances. We respect one another and celebrate diversity. We function without borders and understand that teamwork and problem-solving result in the best products.
- Shure is a good corporate citizen, neighbor, and employer. We act for the good of others and encourage volunteerism via our Day of Service program, Giving Tuesdays, and various other initiatives organized by our Amplify the Good team.
This is our promise to be extraordinary. Join us!
Learn more about Shure.
Zapier
At Zapier, our values connect us to our mission and each other, guiding how we build, collaborate, and lead. "Default to action" empowers Zapiens to own outcomes and proactively align work with top priorities. “Default to transparency” means working in public Slack channels to foster inclusion and make progress visible across locations. “Growth through feedback” is exercised through 360 Reviews and Upward Feedback cycles that inform bi-annual Impact Reviews. “Empathy over ego” promotes curiosity and humility at every level. And “build the robot” means encouraging Zapiens to “clear the lane” through automation so they can focus on meaningful, human-centered work.
Learn more about Zapier.
Celonis
Celonis is a brand that actively embodies its core values, building a culture where people are encouraged to do the same. Our philosophy, "The best team wins," emphasizes a diverse and humble team that works together to deliver value. This is paired with a sense of ownership, where employees are empowered to make data-driven decisions with a founder's mentality, fostering trust and accountability. Celonis also champions a better future, with the value "Earth is our future" guiding efforts to help customers and employees alike make a positive impact on the planet. This commitment extends to their customers, with a focus on "Live for customer value"—measuring success by customer outcomes. Guiding all of these principles is the mantra "FISA: Focus. Invent. Simplify. Act."—a practical framework that turns big ideas into tangible results.
Learn more about Celonis.
Zillow
What happens when more than 1,700 employees hit pause on their day jobs to dream up the future? Hack Week. Zillow’s annual innovation sprint. It’s a chance for employees across teams and time zones to design, build and test bold new ideas that help movers, agents and each other. And it’s just as much about building connections and culture as it is about moving ideas forward.
Learn more about Zillow.
Automattic
Celebrating its 20th anniversary, Automattic—the company behind wordpress.com, Beeper, Pocket Casts, WooCommerce, Tumblr, and more—declares its brand values via the Automattic Creed, and strives to live them at every level of employee and customer experience:
- The Creed begins, “I will never stop learning.” We help Automatticians live that via career coaching, professional development programs, and the ability to expense seminars, conferences, books, and software.
- “I know there’s no such thing as a status quo” means we never stop innovating and iterating on customer success strategies.
- It also means we never assume that what worked yesterday is the best approach for tomorrow. Open source and the open web are always advancing, and we’re proud to be part of it.
Learn more about Automattic.
Vizient
At Vizient, our values—Be Bold, Be Purposeful, Be Accountable, and Be Inclusive—aren’t just guiding words. They shape how we work with one another, support our clients, and influence the broader healthcare system.
Be Bold: We empower employees to think creatively, test new ideas, and push boundaries in pursuit of better solutions for our members.
Be Purposeful: Our mission of improving the health of communities is the anchor for our work, ensuring employees find meaning in connecting their roles to real-world impact.
Be Accountable: Transparency and trust guide our culture. Leaders set the tone through open forums and clear goals, and we celebrate employees who deliver results that drive progress.
Be Inclusive: Belonging is woven into our culture, from Employee Networks to programs that build understanding across the enterprise.
Together, these values shape not only our internal culture but also the outcomes we deliver for healthcare organizations and the communities they serve.
Learn more about Vizient.
Moody's
At Moody’s, our values shape everything we do, from our culture and hiring to training, customer experience, and external actions. We invest in every relationship by fostering inclusivity and world-class experiences for employees and customers, with equitable hiring and tailored training to drive growth and innovation. We lead with curiosity, embracing advanced technologies like AI to solve complex challenges. By championing diverse perspectives, we unite expertise across teams, ensuring collaboration and inclusion where every voice is heard. We turn inputs into actions, delivering trusted insights while supporting communities through sustainability initiatives. We uphold trust through integrity, rooted in our 115-year legacy, we prioritize doing what’s right to create lasting impact.
Learn more about Moody’s.
Thomson Reuters
At Thomson Reuters, our values are embedded in everything we do, grounded in our purpose to inform the way forward and our Trust Principles. We obsess over customers by prioritizing their goals and continuously innovating to drive their success. We compete to win through relentless dedication to leading agentic AI solutions, and we challenge our thinking by fostering an environment where alternative viewpoints are encouraged and the best ideas win. We are stronger together with 26,000+ teammates worldwide, high standards, mutual care, and shared accountability. Finally, we act fast and learn fast, embracing rapid iteration and learning from every decision.
Learn more about Thomson Reuters.
Nestlé USA
At Nestlé, we embody our brand values daily through a culture of integrity, collaboration, and innovation. Our leadership prioritizes transparency and inclusivity, fostering an environment where diverse voices are heard and valued. We hire individuals who resonate with our commitment to sustainability and community well-being, ensuring alignment from the start. Comprehensive training programs empower employees to embrace our values in their roles, enhancing customer experiences that reflect our dedication to quality and care. By implementing internal policies that promote ethical practices and social responsibility, we encourage our team to live our values, creating a cohesive and purpose-driven organization.
Learn more about Nestlé USA.
Citi
Citi lives its brand values daily by responsibly providing financial services that enable growth and economic progress. THEIR actions align with their core Leadership Principles – we take ownership, we deliver with pride, and we succeed together – and they expect their people to embody these values.
Learn more about Citi.
Autodesk
We are driven by five shared values and our commitment to acting as One Autodesk: Optimism, Relentless, Brave, Ingenious, and Trusted. Our culture guides the way we work and treat each other, informing how we connect with customers and partners, and defining the way we show up in the world. For our people, we create success by collaborating across functions and teams to achieve our goals and common purpose. And for our customers, we serve as strategic problem solvers and trustworthy partners, delivering exceptional value and seamless experiences.
Learn more about Autodesk and Autodesk Careers.
Learn more about Autodesk.
