Mastering technical skills: Your key to success

Even if you’re not in the tech industry, you’ve probably seen the writing on the wall. Strong technological skills are increasingly important. Whether you're developing software, analyzing data, or managing marketing strategies, you must have a good understanding of the technology that enables these jobs. At PowerToFly, we take time to focus on assisting professionals in developing these exact skills because we know exactly how important they are for career growth.

What does ‘technical skills’ mean exactly, and why are they so valuable? And, more importantly, how can you utilize these skills to advance in your career? These are all great questions, so let’s look at some specific examples of technical skills, why they're important, and how to present them on your resume to stand out to employers.

What are technical skills?

Technical skills broadly refers to the specialized knowledge or abilities used to perform specific tasks, typically involving technology, data analysis, engineering, or applied sciences. Technical skills are sometimes also referred to as ‘hard skills’, but not because they’re inherently more difficult.

Focus Areas:

• IT and networking (e.g., cloud computing, cybersecurity)
• Data management and analysis (e.g., Excel, SQL, Tableau)
• Software development (e.g., coding languages like Python, JavaScript)
• Digital marketing tools (e.g., SEO, Google Analytics)

Key Characteristics:

• These skills are usually role-specific.
• They can be evaluated using examinations, certifications, or practical applications.

Why are technical skills so important?

• Efficiency boost: Technical skills allow professionals to perform tasks more efficiently, automate repetitive tasks and streamline processes.
• Increased earning potential: Many technical roles offer higher salaries because of the niche expertise sometimes required.
• Job market demand: Modern businesses in a wide variety of industries all value technical skills such as cloud computing, artificial intelligence, and UX/UI design.
• Global relevance: Since technology is a fundamental component of nearly every industry, technical skills are widely applicable across industries and geographies.

Top 10 in-demand technical skills

1. Coding and programming

The what: The proficiency in writing and understanding computer languages like Python, Java, C++, and JavaScript.

The why: Coding is the backbone of technology. It enables companies to create software, websites, and applications to better serve clients and run their operations more efficiently.

Examples: Software development, website creation, task automation.

2. Data analysis

The what: Using tools like SQL, Excel, Python, and Tableau to collect, interpret, and present data.

The why: Businesses identify trends, maximize performance, and make data-driven decisions with the aid of data analysis.

Examples: Business intelligence, market analysis, financial forecasting.

3. Project management software

The what: Proficiency in task-organizing and deadline-management software such as Trello, Asana, and Microsoft Project.

The why: Helps to keep projects on track, assures accountability, and maximizes resource utilization.

Examples: Managing cross-departmental projects, launching new products, coordinating teams.

4. Cloud computing

The what: The ability to work with cloud platforms such as AWS, Google Cloud, and Microsoft Azure.

The why: Many companies are switching to cloud-based systems because they provide efficiency, scalability, and security.

Examples: Building and managing cloud infrastructure, transferring data to the cloud, and creating cloud-based applications.

5. Search engine optimization (SEO)

The what: Techniques to optimize websites to rank higher on search engine results pages (SERPs).

The why: Improves web presence, organic traffic, and brand awareness with low-cost.

Examples: Content marketing strategies, improving website traffic, enhancing online sales.

6. Cybersecurity

The what: Knowledge of how to defend networks, systems, and data from cyberattacks.

The why: Cybersecurity threats are becoming increasingly common, and businesses must be proactive to protect their (and their customers’) critical information.

Examples: Implementing security protocols, protecting client data, mitigating breaches.

7. User experience (UX) design

The what: The process for developing products (websites, apps, etc.) that provide a seamless and user-friendly experience.

The why: A superb UX design can determine a product's success by influencing user satisfaction, ease-of-use, and retention.

Examples: Website design, app interfaces, usability testing.

8. Mobile app development

The what: The ability to develop and manage mobile applications, often utilizing languages such as Swift or Kotlin.

The why: With millions of people using smartphones every day, businesses require apps that engage consumers and add value.

Examples: Developing mobile apps, supporting mobile app platforms, and integrating new features to existing apps.

9. Digital marketing tools

The what: Expertise in running and optimizing marketing campaigns using platforms such as Google Analytics, Facebook/Meta Ads, and HubSpot.

The why: Digital marketing enables businesses to more efficiently contact their target customers and track the impact of their initiatives.

Examples: Managing online ad campaigns, tracking customer behavior, improving conversion rates.

10. Financial modeling

The what: Using financial modeling tools such as Excel to forecast corporate performance, profitability, and cash flow.

The why: Financial modeling provides valuable insights into corporate performance and assists organizations in planning for future growth.

Examples: Budgeting, forecasting, investment planning.

How to showcase technical skills on your resume

Use specific keywords: Include relevant skills on your resume that match the job description, such as "Python programming" or "data visualization." Match your specific keywords to the job description when possible.

Quantify your experience: Support your skills with quantifiable, measured results. For instance, "Reduced project delivery time by 20% using Agile project management tools."

List your certifications: Make sure to emphasize in your resume any qualifications, certificates, degrees, programs, etc., that you've earned or any specific training you've attended that are relevant.

How to develop technical skills

• Enroll in online courses: Free coding bootcamps are available all across the internet, (like Skillcrush), and you can start by evaluating your technical proficiency and identify areas for growth.
• Practice hands-on projects: Not working at your dream job yet? Taking on personal or freelance assignments is a great way to obtain practical experience. Building a website or designing a data visualization are examples of tasks that will improve with consistent practice.
• Stay updated with industry trends: Since technology is always changing, we always encourage continued learning through conferences, webinars, and blogs.

Moving to mastery

Whether you work in digital marketing, software development, or data analysis, acquiring and honing technical skills can help you stand out from the competition and lead to new opportunities and growth.

At PowerToFly, we believe in empowering professionals by helping them develop and showcase these essential skills. Ready to assess your technical strengths? Explore personalized training options with Skillcrush to start mastering the technical skills that matter most to your career. You can also sign up for a free coding bootcamp through Skillcrush and boost your expertise in no time!