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The ultimate guide to candidate relationship management in hiring
Candidate relationship management (CRM) is the practice of building connections with potential hires before, during, and even after the hiring process. And we’ll be real with you — it's a long game, not a quick fix. And in a world where talent has options, playing the long game matters.
When done well, CRM helps you stay top of mind with great candidates — especially the ones who aren’t actively looking. It makes the experience feel human, even if parts of it are automated, and it sets your hiring team up to move quickly when the right role opens up.
In this guide, we’ll walk through what CRM is, why it’s key to hiring top talent, and how to build a process that works. You’ll get real examples, simple steps, and tips that don’t require an enterprise-sized budget.
Ready to rethink how you build relationships with candidates?
What is candidate relationship management?
Think of candidate relationship management as the dating phase of hiring, before anyone says “yes” to a job offer.
CRM is the process of creating and maintaining relationships with current and potential job candidates. It includes the tools, strategies, and communication methods a company uses to keep candidates engaged, whether they applied yesterday or joined your talent network a year (or more!) ago.
At its core, CRM helps hiring teams stay organized and intentional. Instead of scrambling to fill roles the moment they open, recruiters can build a pipeline of interested, qualified talent ahead of time. That means less time searching and more time hiring.
CRM also isn’t just about active job seekers. It’s especially useful for reaching passive candidates — those who aren’t applying but might be open to the right opportunity. For example, maybe someone joined your virtual event last spring and liked what they saw. They didn’t apply then, but a quick, personalized message now could bring them back into the conversation.
The process can be manual (with a spreadsheet and a lot of patience) or powered by tech (like a candidate-focused CRM tool or your applicant tracking system).
Why is candidate relationship management important in hiring top talent?
While you can’t control when the perfect candidate decides to make a move, you can control whether they think of your company when they do.
Candidate relationship management gives employers a way to stay on a candidate’s radar before, during, and after the hiring process. Instead of starting from scratch with every new job post, you’re working with a warm pool of people who already know who you are and what you stand for.
Here’s what strong CRM brings to the table:
1. It improves the candidate experience and your employer brand.
Candidates remember how you made them feel, so if your communication is inconsistent or non-existent, they’ll notice. CRM keeps the process human. It shows candidates they’re not just another resume in the stack, even if they’re not hired. That kind of care builds trust, and trust builds reputation.
💡 Example: A company that sends regular, friendly updates (even just “we’re still reviewing” although don’t leave them hanging forever!) leaves a far better impression than one that goes silent.
Did you know? According to our What Talent Want report, hiring processes continue to be a source of frustration for candidates, with 63% of them reporting ghosting and 60% reporting fake job descriptions.
2. It builds long-term talent pipelines.
Some roles seem to be always open, but others are notoriously hard to fill. CRM helps you plan ahead by keeping track of people who’ve already shown interest. Maybe they applied for one role, weren’t the right fit, but could be perfect down the line. With the right tracking and follow-up, you won’t lose them.
3. It increases engagement with passive candidates.
Not everyone is actively looking. In fact, many top performers aren’t, but that doesn’t mean they’re off-limits. CRM helps you stay in touch with these folks through regular content, event invites, or a personalized check-in. This can be especially useful with niche roles.
💡 Example: A passive candidate who attends your webinar today might become your new team lead six months from now…with the right follow-up.
🎯 How PowerToFly helps: Our sourcing services and networking events connect you with professionals who match your hiring goals, whether you’re hiring right now or next quarter. Explore our recruitment solutions here.
4. It reduces time-to-hire and cost-per-hire.
Hiring tends to move faster when you’re not starting from zero. With a pipeline of already-engaged candidates, recruiters can fill roles more efficiently. Less time spent sourcing = fewer resources spent hiring.
🎯 How PowerToFly helps: Use PowerPro to measure pipeline strength, engagement trends, and time-to-fill metrics — all in one dashboard.
PowerPro: A new tool to transform diversity, equity, inclusion, and belonging - YouTube www.youtube.com
5. It gives you a competitive edge in tight talent markets.
Whether you’re hiring engineers, designers, or sales pros, good candidates move fast. If they’ve already heard of you, already like what they’ve seen, and already trust your brand, your offer will stand out.
💡 Example: A candidate who’s been following your company for months is more likely to choose your offer over one from a brand they’ve never interacted with.
6. It supports inclusion goals through intentional outreach.
Good CRM is personalized, thoughtful, and inclusive. That means building relationships with talent from underrepresented groups before they apply, not scrambling to diversify a candidate pool at the last minute.
🎯 How PowerToFly helps: Our dedicated sourcing connects you with skilled talent through targeted, relationship-driven outreach. This personalized sourcing is paired with employer branding content like blogs and videos that reflect your values and culture, so candidates see a place where they can belong. Explore our recruitment solutions here.
The key steps of candidate relationship management
To do candidate relationship management well, you’ll need a clear framework that helps you stay organized and intentional at every stage.
Here are five actionable steps to follow:
1. Attract
You can’t build relationships if people don’t know your company exists, so this first step is all about visibility. Showcase who you are, what you value, and why someone would want to work with you.
- Use clear, inclusive language in your job descriptions. (Psst… this free guide will show you how.)
- Share employee stories and company culture content.
- Be where your candidates are, whether that’s LinkedIn, GitHub, or niche community events.
💡 Example: A tech company shares a behind-the-scenes video featuring their product team (like this one created in partnership with PowerToFly). It’s not a job ad, but it piques interest and gives potential candidates a reason to follow them.
🎯 How PowerToFly helps: We partner with companies to create authentic, story-driven content that builds trust with candidates — from blogs that spotlight your team members’ experiences to videos that show (not just tell) what makes your company a great place to work. Explore our recruitment solutions here.
2. Engage
Now that people know who you are, it’s time to start a conversation. The engagement stage is all about interaction.
- Reach out to potential candidates with tailored messages.
- Invite them to events with value or share relevant content.
- Respond to questions or comments quickly and with a human touch.
💡 Example: A recruiter sends a short, personalized note after a candidate attends a virtual event, thanking them and inviting them to join the company’s talent community.
🎯 How PowerToFly helps: Our team hosts and promotes interactive networking events where candidates and employers connect in real time. We also support follow-up strategy so your relationship doesn’t end when the event does. Explore our recruitment solutions here.
3. Nurture
Not every conversation leads to an immediate hire — and that’s kind of the point. The goal here is to stay in touch, so when the timing is right, your company is already top of mind.
- Send occasional newsletters or updates on new roles.
- Share useful resources like blogs, videos, or webinars.
- Celebrate wins (yours or theirs) and stay supportive, not pushy.
- Pro tip: Make it easy for candidates to update their info or preferences, so your outreach stays relevant.
💡 Example: You send a quarterly update to your talent network that includes recent company news, spotlights from your team, and open roles. One subscriber clicks through to apply.
4. Track & measure
If you’re putting in the work, you want to know what’s, well, working. Tracking your data and candidate behavior helps you see patterns, identify drop-off points or technical hiccups, and ultimately improve CRM over time.
- Monitor email open rates, event attendance, and application conversions.
- Keep tabs on how long candidates stay in your funnel.
- Use your CRM or ATS to segment talent by role, location, or interest area.
🎯 How PowerToFly helps: PowerPro makes it easy to view real-time data on sourcing performance, engagement, and candidate movement, so you can fine-tune your process without guesswork.
5. Convert
Alright — it’s go time. Whether you’ve got a perfect-fit role and have someone in mind or someone in your talent network finally says, “I’m ready,” this is where relationship-building pays off.
- Reach out with a personalized note when the right role opens.
- Make the process smooth and respectful.
- Keep candidates in the loop, even if the outcome isn’t what they hoped for.
💡 Example: You’ve kept in touch with a candidate for six months. When a senior role opens up, you already know their interests, and they’re already familiar with your team, so you invite them to apply. No cold outreach needed!
Keep in mind that CRM isn’t linear. Candidates may bounce between these steps or drop off and come back later. That’s actually part of the process, because the relationship grows through steady, thoughtful effort.
Tips for effective candidate relationship management
You don’t need a massive team or enterprise-level software to build good relationships with candidates. What you do need is a consistent, thoughtful approach.
Here are some tips to help you get there:
Know your audience
Not every candidate is the same, so your outreach shouldn’t be either. Tailor your messaging to different roles, experience levels, and interests. A junior designer and a senior data engineer aren’t looking for the same things, and they can spot a generic message from a mile away.
💡 Example: Instead of blasting your entire talent pool with a job alert, send role-specific updates to segmented lists.
Use your CRM tools wisely
Technology can streamline your efforts, but only if it’s used intentionally (we’ve been using that word a lot on purpose). Segment your contacts. Track engagement. Set reminders. Automate where it makes sense, but make sure you keep the personal touch.
💡 Example: Set up automated birthday or work anniversary emails, but leave space for a custom message when the timing feels right.
Keep it human
Even if you’re using templates, make sure they sound like…well, you! People can tell when they’re talking to a robot, so be warm. Be honest. And please, please don’t open with “Dear Applicant.”
💡 Example: A friendly “Hey Alex, saw your recent post on inclusive product design. Loved your take!” goes a lot further than “We are currently seeking qualified candidates.”
Stay consistent and frequent (within reason)
One message every six months doesn’t build a relationship. Set a simple, sustainable, regular cadence and stick to it. A short check-in is better than going quiet and trying to reintroduce yourself later.
💡 Example: A quarterly email that shares company news, open roles, and team updates keeps you in the loop without overwhelming you or your list.
Close the loop
Following up (especially when a candidate doesn’t move forward for whatever reason) is part of good relationship management. It shows respect and professionalism, and keeps the door open for future opportunities.
💡 Example: A short “We went with another candidate, but would love to stay in touch” message may not be thrilling to send, but that transparency goes a long way.
Involve your team
Recruiting doesn’t live in a silo. Hiring managers, teammates, and even current employees can all help build and nurture relationships. Invite them to events. Encourage them to connect with candidates. Make it a shared effort and show off your work culture at the same time.
💡 Example: A hiring manager sends a quick “great to meet you” message after a virtual networking event. Now the candidate feels more connected — and more likely to apply.
Use feedback
Candidate surveys help you understand what’s working and what’s missing. Treat them like a mirror, then make changes based on what you see.
💡 Example: If multiple candidates say your process feels slow, it might be time to revisit your interview timeline or response strategy.
Repurpose your content
You’re already creating great stuff… so use it! Turn that blog post into a newsletter snippet. Share your latest team video in a follow-up message. Content is a fantastic relationship tool.
💡 Example: A short email that includes a “Meet the Team” video (like this one created in partnership with PowerToFly) helps candidates picture themselves on your squad.
Build a better hiring strategy with candidate relationship management
Relationship-building is ongoing, sometimes messy, and totally worth it. With a thoughtful CRM approach, you’ll build a reputation that candidates remember for all the right reasons.
It’s about doing the right things consistently: showing up, staying in touch, and making the process feel human. Whether you’re hiring now or planning ahead, CRM helps you stay ready.
Start simple. Audit the touchpoints you already have. Clean up your outreach. Ask your team where they see drop-offs. Then build from there.
And if you’re looking for support, PowerToFly can help. From branded content and sourcing strategy to events and platform insights, we make it easier to connect with the right people — and keep them engaged.
Schedule a demo with PowerToFly today and take the next step in building an inclusive, high-performing workforce.
15 of the best remote jobs in 2025
Companies now realize great talent lives everywhere, not just within commuting distance of HQ. That means more choices, better pay, and real chances to build a career you actually like (imagine that!).
But with all these options, how do you choose the right remote job? We've rounded up 15 of the best remote jobs in 2025 that deliver both solid salaries and meaningful work. Even more, these are future-proof roles, meaning AI isn’t going to take your job; it’ll only make it better.
Below, we'll dive into why we love these roles, what makes them great picks for 2025, and how you can get started today. So grab your favorite mug, kick back on the couch, and let's explore your next big move. Dress pants (still) optional.
15 of the best remote jobs in 2025
AI Prompt Engineer
🔎 What it is: An AI Prompt Engineer creates prompts that guide generative AI tools like ChatGPT, Gemini, or Midjourney. Think of prompts as instructions that tell AI exactly what you want it to do. Prompt engineers experiment and tweak these instructions, refining them until the AI delivers consistent, reliable results, which can be harder than it sounds! This could mean crafting prompts to write content, generate images, or solve complex problems — like creating a script for a viral TikTok video, designing graphics for marketing campaigns, or even generating summaries from complex financial reports.
❤️ Why we love it: Never heard of this role? You’re not alone. AI Prompt Engineering is one of the most exciting emerging careers, and it will only continue to grow! In fact, the global prompt engineering market is expected to grow at a rate of 32.8% through 2030.
As companies embrace AI, they’ll need experts who can reliably harness generative AI’s power — bringing more efficiency, cost-savings, and innovation to the team. Plus, prompt engineers get to bridge technology and creativity, so if you have a part-analytical/ part-artsy brain, this field has your name all over it. If you’re interested in shaping how AI interacts with business in ethical and non-biased ways, this could be a great place to start too.
🚀 How to get started: Begin by familiarizing yourself with popular generative AI tools like ChatGPT, Claude, or Jasper. Experiment by building prompts and refining them to understand how AI responds.
A background in computer science, communication, or even creative writing can help, but formal degrees aren’t necessary. The best experience comes from hands-on practice. You can take a foundational online course like "Prompt Engineering for ChatGPT" on platforms like Coursera or Udemy, and familiarize yourself with the ethics of AI through PowerToFly’s ChatGPT Guide. Learning programming skills, especially Python — a fundamental language in AI technology — will greatly enhance your understanding and marketability.
Also, you’ll want to stay current by following industry leaders, subscribing to newsletters like The Batch by DeepLearning.AI, or regularly visiting communities on Reddit and LinkedIn.
Explore AI Prompt Engineer career opportunities.
Wellness Coach
🔎 What it is: A wellness coach guides clients toward healthier lifestyles by helping them set and achieve personal goals for physical, emotional, and mental well-being. This involves building personalized plans, encouraging accountability, and supporting clients as they navigate challenges, stress, and daily habits. Sessions typically happen via video calls, making this career ideal for remote work.
❤️ Why we love it: More and more people are prioritizing mental health and work-life balance, so wellness coaches are growing in popularity. Beyond individual coaching, even companies are embracing wellness as a perk and now hire wellness coaches to boost employee well-being, reduce burnout, and create healthier workplaces. It's a career that's both rewarding and highly flexible. Plus, wellness coaching depends on human empathy and connection — something AI can't replicate.
🚀 How to get started: To become a wellness coach, it’s recommended to gain a certification from accredited programs such as the National Board for Health and Wellness Coaching (NBHWC) or ACE Health Coach Certification. A background or degree in psychology, nutrition, fitness, or health sciences is beneficial but not required. Figure out what kind of client you’d like to have and do some work to find your audience and what they’re interested in.
Gain practical experience by offering sessions to friends, family, or volunteer groups to build your skills and portfolio. Networking on platforms like LinkedIn or joining online wellness communities can help grow your client base, while staying updated on wellness trends will position you as an expert.
Explore Wellness Coach career opportunities.
Virtual Event Planner
🔎 What it is: A virtual event planner coordinates and executes online events, including webinars, virtual conferences, workshops, and live-streamed experiences. They manage logistics such as speaker schedules, tech setup, attendee registration, and interactive engagement activities. High level? Their job ensures online events run smoothly from start to finish!
❤️ Why we love it: Virtual events have become pretty mainstream (we’d be willing to bet you’ve attended a few!). Particularly given the pandemic and the advent of advanced teleconferencing software made businesses realize they can reach global audiences without expensive venues or travel costs. This makes virtual event planning a rapidly growing field. It's ideal for detail-oriented people who love organization and creativity. Demand is strong, work is varied, and the skills developed in virtual event planning easily transfer to related roles in marketing or project management.
🚀 How to get started: Gain experience by volunteering to help with online events at your current company or local community organizations. Become comfortable with event platforms like Zoom, RingCentral, or Airmeet.
Courses in event management, marketing, or digital communication, available through Coursera or LinkedIn Learning, are great places to start. A degree in communications, marketing, or hospitality can be helpful but isn’t required. Just make sure you start building a portfolio with examples of events you've managed or assisted with — like webinars, workshops, or virtual meet-ups — to help you land your first clients or role.
Explore Virtual Event Planner career opportunities.
Cybersecurity Analyst
🔎 What it is: If you've ever imagined yourself as a digital detective hunting down sneaky hackers, cybersecurity analyst might be your dream role. Cybersecurity analysts protect companies by uncovering vulnerabilities, securing sensitive data, and stopping cyber threats before they strike. They monitor systems, investigate breaches, and test security measures, staying ahead of the latest threats.
Think of it as safeguarding your company’s digital doors from unwanted intruders — minus the dramatic Hollywood chase scenes (usually).
❤️ Why we love it: Cybersecurity analysts are basically the superheroes of the digital world (and yes, you can totally wear a cape at home, we won’t judge). With remote work becoming the norm and tons of company data living on the cloud, protecting digital spaces has never mattered more. This role delivers excellent job security, high salaries, and tons of opportunities for advancement. Plus, every day brings a new puzzle to solve or threat to outsmart, keeping things exciting.
🚀 How to get started: Begin by earning certifications like CompTIA Security+, Certified Information Systems Security Professional (CISSP), or Certified Ethical Hacker (CEH). A bachelor's degree in computer science, information technology, or cybersecurity can help, but practical skills matter most.
You can also explore options like online boot camps and courses through platforms like Coursera, Udemy, or edX, which will help you build foundational knowledge quickly. To get real-world experience, start with entry-level IT positions, internships, or participate in cybersecurity competitions. Staying informed on the latest cyber threats through news sources, security blogs, and industry podcasts will also give you an edge.
Explore Cybersecurity Analyst career opportunities.
UX/UI Designer
🔎 What it is: Behind every addictive app or website is a UX/UI designer. They create user-friendly digital experiences by blending creativity with functionality — crafting designs that look great, feel intuitive, and keep users coming back.
A lot of job descriptions will lump these two together, but technically speaking UX (user experience) focuses on the user's journey and how easy and enjoyable it is, while UI (user interface) zeroes in on the visual design, from buttons to color schemes. Think of it as making the digital world an easier, more aesthetically pleasing place to hang out.
❤️ Why we love it: UX/UI designers have one of the most creative yet practical careers out there. Companies are increasingly competing for attention online, making engaging design crucial. Plus, if your app is hard to use, you will lose users left and right. Demand is booming across almost every industry, from gaming to healthcare to online shopping, meaning career stability and variety are built-in.
This role combines art and psychology, offering constant opportunities to flex your creative muscles. And because UX/UI relies on human insights, imagination, and empathy, it's another safe bet that robots won’t steal your job anytime soon.
🚀 How to get started: Begin by learning key design software like Figma, Sketch, or Adobe InDesign through platforms like Canva Design School or Skillshare. Pursuing a degree or certificate in graphic design, human-computer interaction, or digital media can boost your resume, but a strong portfolio is what really opens doors.
(Psst… We love Skillcrush’s User Experience course which includes a dedicated career coach to help you land a job after graduation.)To gain experience, offer to redesign a friend’s blog, volunteer for a nonprofit's website revamp, or create mockups for imaginary apps. Joining design communities on platforms like Behance, Dribbble, or LinkedIn helps you stay inspired and connected.
Explore UX/ UI Designer career opportunities.
Content Strategist
🔎 What it is: If you've ever thought, “Who decides exactly what gets posted (and why)?” on your favorite brand's Instagram or blog, that would be the content strategist. Content strategists plan, create, and manage digital content that aligns perfectly with a brand’s goals and keeps audiences coming back. They research audience interests, analyze performance data, and craft content calendars that turn clicks into customers — without sounding pushy or salesy. Basically, they’re storytelling wizards who know how to turn good ideas into great results.
❤️ Why we love it: Content strategy sits right at the sweet spot between creativity and analytics. Every industry, from fashion to finance, needs great content, meaning endless opportunities to specialize in topics you're passionate about. It’s a role that's always evolving, allowing you to experiment with formats like video, social media, and AI-driven tools. While your content may not always be digital, as businesses shift online, smart, engaging content is still top of the heap — making this a future-proof career with serious staying power.
🚀 How to get started: Start by building writing and communication skills through blogging, freelancing, or volunteering to help small businesses manage their online presence. Online courses in content marketing, SEO, and digital analytics (try HubSpot Academy or American Marketing Association) will help you master key skills.
What matters most is practical experience, a strong portfolio, and keeping an eye on content trends. Staying active on platforms like Scribophile or Medium is a great way to showcase your expertise and connect with industry professionals.
Explore Content Strategist career opportunities.
Talent Acquisition Specialist
🔎 What it is: Talent Acquisition Specialists are the matchmakers of the corporate world. But, instead of arranging dates, they pair talented job-seekers with the perfect roles. Generally, they manage the entire hiring process for a company from sourcing and interviewing candidates to helping them smoothly onboard into new positions. Working remotely, talent acquisition specialists connect with people worldwide, using technology and good judgment to help companies grow their dream teams.
❤️ Why we love it: Few jobs let you genuinely change lives while sitting comfortably in your living room… but this is one of them! As companies increasingly embrace remote and global hiring, demand for skilled talent acquisition pros has surged. It's a role that taps into your intuition, interpersonal skills, and problem-solving abilities.
Plus, there's variety: one day you're filling a creative marketing role, the next you're on the hunt for a cybersecurity guru.
🚀 How to get started: Begin by developing your skills in HR fundamentals, interviewing techniques, and candidate sourcing through platforms like SHRM (Society for Human Resource Management). A degree in human resources, business administration, or psychology is helpful but not strictly necessary. A lot of these skills you’ll learn on the job!
Consider internships, contract positions, or volunteering to recruit for nonprofit organizations. Sharpen your networking and communication skills by actively connecting on LinkedIn, joining online HR communities, and staying up-to-date on hiring trends and tools.
Explore Talent Acquisition Specialist career opportunities.
Life Coach
🔎 What it is: Life coaches help clients unlock their potential and achieve their personal or professional goals. Think of them as a mix between a motivational guide, supportive confidant, and accountability partner. They provide clarity, structure, and encouragement as clients navigate big life changes, career decisions, relationship challenges, or daily habits, usually through virtual sessions that fit into both client and coach schedules.
❤️ Why we love it: Life coaching lets you have a direct impact on people’s lives. It’s perfect for empathetic listeners and problem-solvers who enjoy meaningful conversations. And, as more people seek personalized support outside (or in combination with) traditional therapy or career counseling, life coaching continues to grow rapidly.
Even better, it’s the kind of role that leaves you feeling genuinely fulfilled. Every client breakthrough is also a personal victory, and every coaching session should feel less like work and more like helping a friend achieve their dreams.
🚀 How to get started: To get started, complete a certification from an accredited coaching program like the International Coaching Federation (ICF) or Coach Training Alliance. You’ll want to build practical skills by coaching friends or offering sessions at reduced rates, then request feedback to continually improve.
Also, like wellness coaching, establish your niche — whether that’s career coaching, wellness, relationships, etc. — and showcase your expertise through blogs, podcasts, or social media platforms. Networking with other coaches and joining online coaching communities can also help you connect with your first clients.
Explore Coaching career opportunities.
Data Analyst
🔎 What it is: Data analysts are like detectives, but instead of fingerprints or physical evidence, they sift through numbers, charts, and spreadsheets to uncover valuable insights. They collect, process, and interpret data to help businesses make smarter decisions. Think; everything from identifying market trends to improving customer experiences to optimizing operations! It’s up to the data analysts to transform complex data into clear, actionable information anyone can understand.
❤️ Why we love it: Data analysts are in demand across nearly every industry, from retail to tech to healthcare. Translation: you’ll never be out of work! If you're naturally curious, love solving puzzles, and get excited about spotting patterns, this job feels less like work and more like playing detective. Plus, it’s satisfying; your insights directly shape important decisions, meaning you'll always see the real-world impact of your work. As an added bonus, since big data is a huge part of how AI works, data analysts are useful for implementation and training.
🚀 How to get started: Don’t stress if you don’t have a degree in statistics, math, economics, or computer science. Nowadays, data analytics can be learned fully online.
Begin by familiarizing yourself with essential skills like Excel, SQL, and Python through online courses from DataCamp or Codecademy. Then, prioritize building a portfolio of projects showcasing your ability to analyze and present data clearly. Participate in data competitions, practice on real-world datasets (Kaggle is a great starting place), or offer your services to local nonprofits needing data-driven insights.
Explore Data Analyst career opportunities.
Social Media Community Manager
🔎 What it is: Social Media Community Managers are the friendly, witty voices behind brands’ online personalities. They engage with followers, build relationships, and moderate conversations across social platforms like Discord, Instagram, TikTok, LinkedIn, and more. This runs the gamut from responding to customer comments, sparking conversations, or creating shareable content. In short? You turn casual followers into loyal communities.
❤️ Why we love it: If you already spend way too much time scrolling social media (cough, cough…we’re also guilty as charged), this role lets you turn that habit into a career. It’s creative, fun, and rewarding, especially if you thrive on connecting with people and staying on top of trends. Every day brings something new, from crafting clever replies to managing viral moments. Plus, seeing your community grow (and your brand’s personality shine) makes this job feel genuinely satisfying.
🚀 How to get started: First, sharpen your social media skills by managing your personal profiles, volunteering to help local small businesses, or running accounts for clubs and nonprofits. In tandem, you should take courses in social media strategy, content creation, and analytics on platforms like HubSpot Academy and Hootsuite Academy. Make sure you’re documenting and building your portfolio every step of the way.
Stay current on trends, experiment with new content formats (think Reels, TikToks, or LinkedIn carousels), and actively participate in social media manager communities to build connections.
Explore Social Media Community Manager career opportunities.
SEO Specialist
🔎 What it is: SEO Specialists are the digital masterminds behind why, among other things, certain websites appear on page one of your Google searches. They optimize content, perform keyword research, analyze website performance, and implement strategies to boost visibility online. Simply put: they make sure websites are easy to find by the people searching for products, services, or information without the need for endless scrolling.
❤️ Why we love it: SEO blends creativity with analytics, making it perfect for anyone who enjoys solving puzzles and spotting trends. It’s rewarding because your results (more traffic, higher rankings, increased sales) are measurable and satisfying. This is also a field with constantly updating rules and best practices, so if you love researching trends, this one’s for you!
Plus, every business with an online presence (which is pretty much… all of them) needs SEO, making this job secure, flexible, and endlessly relevant. If you get a thrill from seeing your strategies deliver tangible outcomes, SEO is the perfect blend of fun and impactful.
🚀 How to get started: Begin by taking foundational courses in SEO and digital marketing on platforms like Moz Academy, SEMrush Academy, or HubSpot. Familiarize yourself with tools like Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
You should also consider creating your own blog or website and practicing optimizing content, performing keyword research, and tracking results. Volunteering your SEO services to nonprofits or local businesses is another great way to build your skills and portfolio. Staying active in SEO communities, following industry blogs, and attending virtual workshops will keep you ahead of algorithm updates and industry trends.
Explore SEO Specialist career opportunities.
Software Engineer
🔎 What it is: Software engineers build and maintain the digital tools we use every day. Think apps, websites, games, or productivity platforms. They write, test, and debug code to create seamless user experiences. Designing an addictive mobile game or developing life-changing healthcare software might be just a couple of the things on your to-do list!
❤️ Why we love it: Software engineering lets you bring your wildest digital ideas to life. Think of yourself as a modern-day inventor with an endless box of (virtual) tools. Love games? Build one. Wish an app existed to solve your most annoying everyday problems? You can make it happen.
Beyond creativity, this role gives you the chance to constantly learn, adapt, and collaborate with others who also enjoy geeking out about code. Plus, there’s nothing quite like the feeling of hitting “run” and seeing your creation work exactly as you imagined…or spectacularly crash in a way that sends you back to the drawing board, laughing (or crying, we won’t tell anyone). Either way, it never gets boring.
🚀 How to get started: Start by learning foundational programming languages like Python, JavaScript, or Java through platforms like Skillcrush. While a computer science degree can help, it's often experience and proven skills that land jobs. Attend hackathons or build your own projects (like a personal website, a simple app, or even a game) to showcase in a portfolio.
Contributing to open-source projects on GitHub or joining developer communities on Discord and Stack Overflow can also help you network, get feedback, and stay updated on industry developments.
Explore Software Engineer career opportunities.
Customer Success Manager
🔎 What it is: Customer Success Managers are relationship-builders, problem-solvers, and sometimes therapists for clients—all rolled into one role. They work directly with customers after the sale, ensuring they get maximum value from products or services. From onboarding and training to regular check-ins and troubleshooting, they're the friendly face who helps clients succeed and stick around long-term.
❤️ Why we love it: If you enjoy building genuine relationships and helping people win, this role feels less like a job and more like a paid friendship. Every day you’ll be solving new challenges, celebrating customer milestones, and seeing the direct impact of your work.
Plus, customer success managers often have the best stories from navigating tricky client situations to watching a small business grow from newbie to rockstar, all thanks to your help! It’s rewarding, dynamic, and the perfect fit if you love connecting with people (especially when they call with the strangest questions).
🚀 How to get started: The good news is…customer success management is mostly rooted in soft skills! Make sure you’re developing excellent communication, customer service, and problem-solving abilities.
For more “hard” knowledge, online courses in customer relationship management (CRM) tools like Salesforce or HubSpot, available through LinkedIn Learning or Coursera, can help build foundational knowledge.
And of course, you’ll want to gain practical experience by working in customer-facing roles such as support, sales, or account management. Volunteering or freelancing with small businesses can also give you a head start.
Explore Customer Success Manager career opportunities.
Financial Advisor
🔎 What it is: Financial advisors help clients manage their money, set financial goals, and build strategies to reach them. They offer guidance on everything from retirement planning and investing to managing debt and budgeting wisely. Basically, they're the friendly expert who helps people make smart decisions with their money, ensuring their wallets stay happy and healthy — no matter what's happening in the market.
❤️ Why we love it: Being a financial advisor isn’t just about numbers. It's about giving people peace of mind. You get to demystify the complicated world of finance, helping people feel confident about their financial future.
If you enjoy solving puzzles and building relationships, it’s also deeply satisfying because every client’s financial story is different, meaning every day brings something new (and sometimes something surprising!). Your advice can lead to big life milestones, like buying a dream home, sending kids to college, or finally quitting that stressful job to retire comfortably.
🚀 How to get started: Kick things off by earning a financial planning certification, like the Certified Financial Planner (CFP®) or Chartered Financial Consultant (ChFC®). In tandem, you can also build foundational knowledge through courses on Coursera or LinkedIn Learning covering investing, personal finance, and portfolio management.
Gain hands-on experience through internships at financial institutions, shadowing experienced advisors, or volunteering financial advice at local nonprofits. Networking through financial advisor communities online can also help you build connections and stay informed about trends and regulations.
Explore Financial Advisor career opportunities.
Telehealth Therapist
🔎 What it is: Last, but certainly not least, telehealth therapists provide mental health counseling and support remotely through video calls or phone sessions. They help clients navigate challenges like anxiety, depression, stress, relationships, and personal growth. Think of them as professional listeners, guides, and champions for emotional well-being, providing accessible care from wherever clients feel most comfortable.
❤️ Why we love it: Being a telehealth therapist means genuinely changing lives, right from your living room (or home office, kitchen table, or wherever your Wi-Fi’s strongest). You help people feel seen, understood, and supported at their most vulnerable moments, making every session deeply meaningful.
Plus, teletherapy makes mental health care accessible to more people, especially those who might otherwise face barriers to getting support. It’s rewarding, impactful, and offers plenty of flexibility, allowing you to create a practice around your lifestyle, not the other way around.
🚀 How to get started: To become a telehealth therapist, you’ll likely need a master’s degree in counseling, psychology, social work, or a related field, plus appropriate licensure in your state or region. Explore accredited online or hybrid degree programs, and complete supervised hours for licensure.
As for gaining on-the-job experience, look into internships, volunteer crisis lines, or counseling centers offering virtual therapy. Familiarize yourself with teletherapy platforms like Talkspace. Joining professional communities (such as the American Psychological Association or local therapy networks) can help you stay updated on best practices, teletherapy technology, and continuing education opportunities.
Explore Telehealth Therapist career opportunities.
Ready to jump into your dream remote career? No matter your background and interests, these remote roles offer flexibility, meaningful work, and plenty of room to grow — without ever leaving your couch. And who doesn't love that?
Explore 15 of the best remote jobs in 2025 (and many more) on the PowerToFly remote job board, where companies eager for remote talent post new roles every day.
