How to build a culture in your company

Retaining talent: a CEO-to-CEO conversation on employee engagement

With engagement levels at historic lows and a significant share of diverse professionals actively considering leaving their jobs, this conversation couldn't be more timely.

Featuring insights from PowerToFly's own Milena Berry, Plum's Caitlin MacGregor, and PILOT's Ben Brooks, this discussion reveals tried-and-true strategies for keeping your best talent, fostering engagement, and building a culture of inclusion — even when budgets are tight.

From navigating remote work to using data for smarter talent decisions, you'll gain concrete approaches to tackling retention challenges. There's a reason this chat made the top of our list.

Tips for hiring and retaining culture-add talent

Consider this 60-minute session a must-watch for companies looking for talent who bring value beyond just skills. Hosted by people operations experts Michael Ogunsanya and Anthony Vaughan, this webinar reveals how hiring culture-add talent can boost revenue and elevate company culture.

With 91% of U.S. managers placing culture alignment on par with skills, the pressure is on to find candidates who truly enhance your workplace. Michael and Anthony discuss the difference between "culture-add" and "culture fit," practical tips for attracting and retaining talent that contributes positively, and how transparency in HR processes can serve as a foundation for a thriving company culture.

Retention through recognition, feedback, growth, and the rise of 'self'

This thought-provoking session quickly became a community favorite for its candor on employee retention.

Alongside talent experts Stefanie Chow, Susan Lovegren, and Dr. Alex Shubat, you'll learn how to tailor recognition strategies across cultural differences, create growth opportunities aligned with employees' goals, and build inclusive feedback loops that motivate and inspire. With practical tips on fostering community and inclusion — particularly for underrepresented talent — this session provides a blueprint for building an engaged and thriving workforce.

The ABCs of ERGs: how to create, build, and grow employee resource groups

Employee resource groups (ERGs) can be a powerful growth tool for both individuals and companies. They go a long way in creating more diverse, equitable, and inclusive workplaces.

This session offers a comprehensive guide for anyone looking to launch or elevate their ERG efforts. Led by experts from APCO Worldwide, Red Hat, and Dassault Systèmes, the discussion covers everything from securing executive buy-in to finding balance between ERG involvement and day-to-day responsibilities. You'll walk away with a playbook for creating vibrant, engaged ERGs that fuel both personal and organizational growth.

The 3 pillars to improve employee engagement

Employee turnover is costing organizations too much. According to Gallup, the cost of voluntary turnover runs to $1 trillion annually for U.S. businesses. Factor in lower morale, knowledge loss, and decreased productivity, and the case for a strong employee engagement strategy becomes urgent.

This top-performing session features leaders from BizLibrary and Blueboard. Carli Cordes and Shireen El-Maissi unveil how training, recognition, and diversity, equity, inclusion, and belonging (DEIB) programming can transform your workplace culture — with practical guidance on upskilling and recognition programs that actually move the needle.

What must companies do to retain and develop a diverse team?

Who better to learn from about retaining and developing a diverse team than Lisa Laventure-Bernier, a leader with over 20 years of experience across the defense, aviation, and medical industries? Lisa currently serves as the resource manager for Cyber Protection Solutions at Raytheon, overseeing staffing, retention, training, and development.

In this conversation, Lisa shares insights on what companies need to do to not just hire, but also nurture a diverse workforce — with a particular focus on women in tech and cybersecurity.

Navigating cultural differences in the workplace

Capping off our list, Emilija Rozgiene, assistant vice president of relationship management at Moody's, shares her top insights on navigating cultural differences in the workplace.

In a globalized work environment, cultural differences can present challenges — but they also offer real opportunities for growth and innovation. This session covers the impact of cultural diversity on team dynamics, effective communication strategies across cultural borders, and ways to nurture inclusivity and respect in multicultural environments. By understanding and celebrating diversity, businesses can build stronger teams, improve retention, and create a culture where everyone feels understood and respected.

Build culture with the right partner

Culture doesn't build itself. It takes consistent investment in your people — through training, recognition, inclusion programming, and leadership development. PowerToFly's employee retention and engagement solutions help organizations create the kind of workplace culture that earns loyalty and drives performance, with expert-led live training and on-demand learning designed for today's workforce.

See how PowerToFly helps you build and sustain a high-performing inclusive culture.

FAQ: company culture building

What is company culture building?

Company culture building is the deliberate process of shaping the values, behaviors, norms, and practices that define how people work together at an organization. Strong cultures don't develop by accident — they're the result of intentional decisions about how leadership communicates, how people are recognized, how inclusion is practiced, and what behaviors are rewarded.

Why does company culture matter for retention?

Culture is one of the top drivers of whether employees stay or leave. PowerToFly's What Talent Wants 2026 report found that 82% of professionals would leave their current role for an opportunity at a company that prioritizes inclusion and employee engagement. And 91% of U.S. managers say culture alignment matters as much as — or more than — skills when evaluating candidates.

What is the difference between culture fit and culture add?

Culture fit means a candidate aligns with the existing norms and behaviors of your organization. Culture add means a candidate brings new perspectives, experiences, or strengths that enhance and expand the existing culture. Most talent experts recommend hiring for culture add rather than culture fit to avoid creating homogeneous teams and to drive innovation.

What are ERGs and how do they support company culture?

Employee resource groups (ERGs) are employee-led groups organized around shared identities, interests, or experiences. They support company culture building by creating community, amplifying underrepresented voices, and giving employees structured ways to connect and grow. Strong ERG programs are linked to higher retention and greater sense of belonging, particularly among diverse employees.

How do you measure company culture?

Culture can be measured through employee engagement surveys, retention and turnover rates, participation rates in ERGs and training programs, internal promotion rates, and qualitative feedback from stay interviews and exit interviews. The most effective organizations track culture metrics consistently and tie them to business outcomes like productivity, retention, and revenue.