How These 30 Companies are Celebrating Women's History Month in 2021
Women have always had a lot on their plates, juggling their professional goals with societal expectations and responsibilities to their families, partners, and communities.
But women have never had a year like 2020.
It seemed like we couldn't go a day without a new national media outlet reporting on just how hard it is to be a woman right now. NPR said it best in their package Enough Already: How The Pandemic Is Breaking Women.
After nearly a year of job losses that have disproportionately impacted women of color, compounding caregiving expectations that have fallen mostly on mothers, and extended isolation, more likely to intensify loneliness for older women, it's hard to imagine how we're going to recover from it all.
But that's exactly what UN Women is hoping to do with their International Women's Day theme this year: "Women in leadership: Achieving an equal future in a COVID-19 world."
That plays into the larger theme of International Women's Day, #ChooseToChallenge, celebrated around the world on March 8, 2021. IWD organizers are asking individuals and companies to celebrate women's achievements, raise awareness against bias, and take action for equality.
Inspired by these themes, we decided to ask PowerToFly partner companies how they are supporting women at work through both longer-term initiatives and March-specific programming for International Women's Day and/or Women's History Month.
Read on and get inspired!
Hosting a Leadership Day — Facebook
"Our Women@ employee resource group is hosting Women@ Leadership Day on Monday, March 8 to bring together women from across the company to celebrate, empower and develop leadership at all levels. This year's theme is 'Lead with Me — Uniquely You, Uniquely Powerful.'
At Facebook, women tap into their unique background and lived experiences to define how they lead. We fearlessly live our mission inside and outside of our company, giving others the power to build community and bring the world closer together. Each woman is uniquely powerful, and together we're an unstoppable force."
Launching a Gender and Finance Hub — Moody’s
"In honor of International Women's Day, Moody's will launch a designated Gender and Finance hub featuring a range of our business offerings, leadership programs and community partnerships that center on promoting gender equality.
In addition, our employee-led Women's Business Resource Group will hold a range of virtual events and activities around the world to celebrate the accomplishments of women and address the barriers women still face in the workplace and greater society. Throughout March, we will profile leading women at Moody's to recognize their contributions and give them a platform for guiding the next generation of leaders."
Spotlight Sessions, Workshops, and a Kudos Board — MongoDB
MongoDB's 2019 International Women's Day event in NYC
"We're actively working to increase representation at every level. This is done through the investment in programs to mentor and accelerate the development of high potential talent to grow into leadership roles, enabling managers to become inclusive leaders, constantly reviewing our processes for effectiveness and fairness, and diversifying our candidate pool through internal initiatives and external partnerships like PowerToFly.
MongoDB is celebrating Women's History Month with a variety of events:
- Spotlight sessions with various internal MongoDB Women's Group speakers who will share their strengths and skills with other members
- A workshop session with four MongoDB women leaders titled 'Being a Woman Leader and Growing Your Career'
- A Women in Engineering panel with two external speakers, highlighting women with successful careers in engineering
- An internal kudos board where women and allies can give shoutouts to their women peers
- Global purple shirt day on International Women's Day
- A women and allies Yoga and Meditation session"
Celebrating the Year of the Woman 2.0 — Freddie Mac
"Freddie Mac supports the development of our community of women by providing opportunities for networking, leadership and career development using internal programming and external organizations that enable us to retain and attract talent. Our Women's Interactive Network (WIN) Business Resource Group is hosting activities throughout Women's History Month that celebrate the resilience and power of women.
- 'Get Out of Your Own Way' workshop featuring author and executive coach, Regan Walsh
- 'Women Surviving and Thriving Covid-19' roundtable with Freddie Mac leaders
- Kick-off series on refining and developing leadership skills with Jacqueline M. Baker, Principal Consultant and Founder of Scarlet Communications"
Challenging Hiring Practices — Elastic
Elastic's Singapore office celebrating the #EachForEqual theme of IWD last year
"We've been working towards wider female representation in leadership positions at Elastic. We recently doubled down on our commitment towards challenging a male-dominated field with our equal pay policy, these internal initiatives, and by filling several senior-level positions with top female professionals.
Elastic is celebrating Women's History Month (WHM) and International Women's Day (IWD) by amplifying female voices throughout the organization. First, we're releasing a variety of content on our culture blog this month including a statement from Leah Sutton, our senior vice president of global human resources at Elastic, on how we're meeting the #ChooseToChallenge in our hiring practices. We'll also release a roundup of recent blog posts featuring our female leadership. Finally, our Elastic Cares team will hold sessions throughout the month to encourage volunteering with organizations that empower women both in the workplace and in day-to-day life."
A Day of Reflection — Chainalysis
"International Women's Day is one of Chainalysis's Days of Reflection (Company Holidays focused on DE&I). To celebrate, the Diversity Committee has planned several events including a panel discussing 'Can crypto help solve gender inequality?', a Linkedin campaign featuring some amazing women at Chainalysis, 'Wear Purple' day, and a Linkedin Power Hour inspired by PowerToFly to name just a few!"
A Holistic Program to Educate and Engage — ServiceNow
"At ServiceNow, we've increased women in leadership (director-plus) by nearly 8% in just three years. We've also been intentional about diversifying our board of directors, which is now 30% women. One of our most effective programs has been our annual Diversity, Inclusion, and Belonging Leadership Summit). It has brought together new and established female leaders, along with male allies, to learn to combat bias and microaggressions, as well as how to combine caring with candor for powerful conversations.
ServiceNow is proud to be celebrating International Women's Day with our employees globally. We've worked closely with our Women at Now Belonging Group (ERG) to develop a holistic program that will inspire, educate, and engage employees globally, including:
- A series of events focused on dialogue around allyship and intersectionality
- Employee voices from around the world sharing what they will personally 'choose to challenge'
- Featured article in FairyGodBoss on why ServiceNow is a top company for women
- Thought leadership content and blogs shared on our social media channels focused on amplifying ServiceNow's support for gender equity and belonging."
Investing in Talent — Datadog
Female leaders and employees at Datadog's IPO in 2019
Per Armelle de Madre, Datadog's Chief HR Officer:
"In 2020, Datadog was able to increase our representation of women in leadership by 220%. And we're excited to continue building on that momentum in 2021 and beyond. While we place emphasis on better diversifying our candidate pipeline by partnering with organizations such as PowerToFly, we also aim to create an environment of education and empowerment internally at Datadog to encourage female employees to grow into positions of leadership.
At Datadog we are incredibly excited to be co-hosting an International Women's Day webinar event for both employees and external attendees featuring a panel of prominent female Sales leaders from Datadog, Microsoft and OpenView.
Internally, we wanted to promote the intersectionality of gender and ethnic diversity in line with both Black History Month and Women's History Month, and in February we were honored to welcome Margot Lee Shetterly, the author of Hidden Figures, for a Q&A with Datadog employees to learn what drove Margot to tell this story that forever changed the course of computer science at NASA, and inspired the movie of the same name.
In addition, we're excited to be partnering with Bravely for an internal presentation for employees on 'Women at Work,' a fireside chat with Sarah Sheehan and Ericka Spradley, which will be followed by career coaching sessions for Datadog's female employees."
Leading by Design — Deloitte
"We are committed to investing in our women. In November 2020, as part of this commitment, we introduced Leadership by Design, a program aimed at helping professionals shape and advance their career paths at Deloitte. Since its launch, more than 1,200 women across all levels have enrolled in Leadership by Design.
On March 8th, Deloitte will hold a conversation with champions and thought leaders in gender equity around how they each have harnessed their own power to challenge orthodoxies in their respective fields, and the world."
Celebrating with Songs, Speakers, and Support — New Relic
"To celebrate Womxn's History Month, New Relic will be celebrating through various events, social media spotlights, and non-profit donations. The list of events includes:
- Guided meditations
- Movie nights
- Womxn's History trivia games
- Guest speaker events
- Distant disco nights featuring strong womxn songstresses
- Career development in partnership with Dress For Success
We'll also be highlighting our Womxn ERG in the #ChooseToChallenge campaign, supporting Womxn entrepreneurs through Kiva, and donating to Susan B. Komen Breast Cancer Foundation."
Global, Local, and Inclusive — Smartsheet
"We're focused on encouraging our employees to stretch and grow within Smartsheet. We're working to launch an internal job board that will provide employees the opportunity to apply for roles before the role is posted externally. We're pairing this work with diverse candidate slate goals for our most senior roles to ensure we have considered diversity of talent. By giving our current employees the first opportunity at our open roles and holding ourselves accountable with representation goals throughout each stage of the hiring process, we're working to grow our talent and ensure that we're reflecting the diversity of our workforce.
Our Women's History Month and International Women's Day celebrations will be global with local tailoring:
- Sharing: Creating a montage of responses from employees on "women who inspire"
- Creating community via creating groups of women and gender minorities (3-5 people) to build bridges and support
- Creating opportunity for our employees to share an area of expertise via a TED-style internal talk
- Bringing in external perspectives: Hosting speakers on gender-equality topics
- Local (Australia): Panel of women (internal and external) across levels and experiences to share their journey"
Pushing Toward Equal Representation — Relativity
From Relativity's International Women's Day celebrations in 2020
From Relativity's CHRO, Beth Clutterbuck:
"Relativity is intentional about recruiting women in tech, particularly leadership. In 2020, we added two women to our Executive Team, one to our Board and one as the Managing Director of APAC, one of our fastest growing customer regions. We've continuously made a conscious effort to hire more women, especially in Europe where tech skews heavily to men. We increased our women headcount in Poland by 10%, and in EMEA broadly, we now have nearly equal gender representation at 49% women (22% increase YoY). Relativity aspires to reach its global goal of 50/50 gender representation in all roles by 2024."
From Relativity's Tricia Johnson, Program Manager, Field Marketing:
"Workplace (RelWoW) Community Resource Group will celebrate International Women's Day and Women's History Month with a full slate of programs during March. We offer various programming to engage employees in the ways they respond best. This year's programs include:
- An internal panel highlighting diverse career paths within Relativity
- An external recruiting panel on mentorship
- Multiple channels to discuss what International Women's Day 'Choose to Challenge' means to individuals
- A book club featuring a book by Samantha Kirby
- A blog highlighting key milestones for women in the legal industry
- A BadAss Women of History virtual tour"
Developing Early- and Middle-Career Women — CSL Behring
"A core component of our Diversity, Equity and Inclusion (DEI) initiatives includes a focus on the recruitment and development of gender diverse talent. Not only do we have female representation goals established for our Board, Executive and People Manager roles, but we also have multiple programs or initiatives focused on developing our female entry-level and middle management talent through formal leadership development and mentoring programs to increase women's representation in leadership.
At CSL Behring we are encouraging, developing and showcasing our female talent around the globe through various panel discussions, seminars and messages. Notable events include:
- Women in Leadership Panel discussions where senior female leaders will share their career experiences including lessons learned and advice for others who are looking to advance their careers.
- Video of leaders sharing messages on the advancement of women and recognizing IWD.
- Sponsorship of multiple IWD partner events providing networking and development opportunities for females in leadership and STEM, as well as programs directed towards engaging men to advance women in leadership through allyship."
Launching an ERG for Women’s Success — OfferUp
"Female leadership is important at OfferUp. As part of our DEI plan, we track several metrics including our promotion activity and our goal is to increase the amount of women promoted every year. Our plan also includes the launch of our first employee resource group, Women In Tech, which will educate, enable and empower women at the company through learning opportunities, mentoring experiences and employee support.
For Women's History Month, we are promoting the success of our women employees and hosting education and recognition events for our full staff, including:
- On International Women's Day, a Women in Leadership speaker panel featuring women leaders from the Puget Sound who will talk about their leadership journeys
- A launch event for the Women in Tech employee resource group
- Weekly education on prominent women in history in our all-company newsletter
- Women in History themed all-company trivia competition"
Looking at a Post-COVID World for Women — Raytheon Intelligence & Space
"Raytheon Intelligence & Space believes we are stronger together. We are focused on critical areas to increase women's representation in leadership by removing barriers to advancement, delivering purposeful development and targeted retention. We deploy conscious inclusion programs and practices to drive outcomes and attract talent. We also mitigate bias in job postings and interview questions.
In celebration of Women's History Month, Raytheon Intelligence & Space will be sponsoring and participating in the California Conference for Women, and sharing career advice from our executive team with employees. We will also be hosting a webinar focused on women in STEM, the challenges facing women in the COVID environment and the changing workplace in a post-COVID world. In addition, our Raytheon Women's Network Employee Resource Group is hosting a series of employee-focused events to commemorate the month."
Listening to Women's Stories — CallRail
"In honor of Women's History Month and International Women's Day, CallRail is accepting this year's challenge through their ERG, the Women's Circle. With a full week dedicated to celebrating the progress women have made in tech and challenging the road ahead, The Women's Circle is looking inward to celebrate the success of women at CallRail and the unexpected paths that led them here.
Through a virtual, company-wide Q&A panel, we'll listen to the stories of women in all positions of leadership about how they made it to these roles - from the hurdles to the triumphs and everything in between."
RiseUp and Mentor — Dassault Systemes
"Dassault Systemes has made a public statement promising to reach 30% Women People Managers by 2025. To reach this goal, a new program called RiseUp has been launched in order to accelerate women's leadership and empowerment. Currently, a high-performing group of women have been identified and are being coached and mentored in preparation of becoming people managers.
- This year the UN Women's theme is 'Choose to Challenge.' We are challenging our employees to take action for equality and have launched a social media campaign internally and externally.
- We are hosting a series of webinars highlighting our internal Women Leaders. We had a fireside chat with Michelle Ash, CEO of our GEOVIA Brand. We learned about her views on the mining industry, women leadership, and inclusion.
- In our EURONORTH Geo, a Diversity Week is being held and will include Unconscious Bias training."
Hosting Employee Panels and Breakout Groups — VTS
"VTS has made a consistent and conscious effort to increase women in leadership roles by having a promote-from-within culture, and ensuring that the company has access to coaching opportunities to get them to the next step in their career. Currently, women in leadership positions at the company make up almost 40% of that group—and it's on the rise!
VTS is hosting a panel of our employees on March 10, moderated by our Interim Head of People Margaretta Noonan, who is a member of the advisory board for the Global Summit of Women. Going along with this year's International Women's Day theme of 'Choose to Challenge,' we are hosting different breakout groups after the panel. These sessions aim to have our employees learn how to challenge themselves in order to invest in their personal brand, unlearn bias, and support women in work and life."
Cheersing to Women’s Success at Afternoon Tea — dv01
"At dv01 we have several women in leadership positions, including COO and VP of Sales, and have continued to promote women to management positions. We provide our team members with increasing responsibility and give them space to take ownership of their projects. Additionally, we pride ourselves in offering a flexible work schedule, which allows our team members to work around life's many challenges. We continue to acknowledge the hard work of women and motivate them to grow within the company.
For International Women's Day at dv01 we'll be hosting a Women's Day Party starting with a morning yoga session and a virtual afternoon tea! Throughout the month we will have several events geared toward women and female empowerment, including women's history month trivia, virtual viewings of films either directed by women or with strong female leads, and other events which highlight accomplished female writers and artists."
"Following the Sun” with Events Around the World — Ciena
"Women@Ciena is hosting a global event to celebrate International Women's Day on one continuous Zoom. Kicking off in Singapore, this year's global event will 'follow the sun' to each region, from APJ to India to EMEA and to the Americas, with unique events being hosted in all regions and live handoffs taking place in between – All in Together!
We will have exciting surprise guests including a four-star Navy Admiral to hear her thoughts on diversity and experience a live cooking demo to inspire heart healthy lunches amid our Zoom-filled days.
Also, we will offer breakout sessions like: Your Career Path is a Journey – Are You Navigating?, Choose to Challenge, Taking Grit to a New Level, Owning your Personal Brand, among others.
The day will close with an all-star Ciena panel with members from our Leadership team, highlighting the importance of allyship."
Celebrating a Culture Where Everyone Can Thrive — Autodesk
"Autodesk is proud to celebrate Women History Month by hosting a series of events. Autodesk Women Network (AWN), one of the company's many ERGs, is pleased to kick-off the month with a fireside chat featuring Herminia Ibarra to discuss diversity, authentic leadership, belonging, and the important role we all play in making Autodesk a place where people of all gender identifies can thrive. Furthermore, we have coordinated a series of talks, workshops, and a belonging circle on Belonging and Authentic Leadership. We are excited to kick-off March events and celebrate women globally! #Autodesklife"
Honest Discussions on Supporting Women — LogMeIn
Women around the world continue to be dramatically impacted by the shift in how we work. At LogMeIn, we believe we each have a responsibility to challenge gender bias and inequity in the modern workforce and find creative ways to seek out and celebrate women's achievements, especially in a remote environment. Join us on March 24th at 11:00 a.m. EST for a discussion about this year's WHM theme: explore why women need our support now more than ever, and what you can do to support women in this new flexible working era. Register here."
Coaching Circles and Leadership Forums — NBA
"The NBA's Women's Network conducts a series of year-long coaching circles. Circles are small groups of 10-12 women who want to connect, learn and grow together. This is a safe space for women to connect and share experiences and also build new skills together. This year's theme is Finding Personal & Professional Success in 2021 and each circle will meet virtually 6 times during the year.
The NBA is also hosting the 3rd Annual Women's Leadership Forum, a gathering of women from the league office and NBA, WNBA, G League, 2K League and Basketball Africa League teams. At this year's forum, we will celebrate champions and changemakers who will lead discussions that empower us to inspire one another, break down barriers and learn from our collective experience to achieve our full potential."
Leading by Example — Bumble
"Bumble is a women-led company that has an equitable gender representation within our C-suite with 54% comprising of women. Furthermore, 73% of Bumble's board is made up of women. At Bumble, we truly value cultivating a culture that's rooted in kindness, respect, equality, diversity, inclusion, and growth. This means that from the very beginning of the hiring process, we actively seek diverse candidates and our careers page strongly encourages people of color, lesbian, gay, bisexual, transgender, queer, and non-binary people, as well as individuals with disabilities to apply.
Bumble is excited to celebrate Women's History Month this year through the following lineup of programming for our global team:
- International Women's Day Kickoff: Team members will be invited to participate in their #ChooseToChallenge social campaign by sharing their commitment to gender equality throughout their social channels.
- Throughout the month, we will host interactive events that will foster community by inviting amazing guest speakers from organizations such as PowerToFly to share why fast-tracking gender equality is essential to prosperity for all, to a panel event featuring women in leadership at Bumble about the importance of community connections and women lifting up other women."
Building a “Foundation for Progress” — Procore
"Procore is a people-first company, and we remain committed to our vision of improving the lives of everyone in construction––regardless of race, gender, background, or otherwise. At its core, our vision is founded on inclusion, with a focus on enabling every person at Procore, and in the industry, to do their best work. We have revisited our employee calibration practices and focused on hiring a workforce with more women and people of color. We've also taken steps to educate our leaders by offering mentorship and training opportunities.
As part of International Women's Day and Women's History Month in March, Procore is organizing several activities to celebrate the achievements and contributions of women in the construction industry and beyond. We recently hosted an external webinar on the future of Women in Construction as part of our series 'Foundations for Progress.' Our employees and industry professionals were invited to join construction leaders as they took stock of the progress women in construction have made and the work that still has to be done. This month, we're publishing a number of thought leadership articles to provide guidelines, stories, and anecdotes that inspire action. Read more about the impact of Procore's Women in Construction efforts."
Leveling Up Skillsets — uShip
In our weekly company newsletter, we highlight different events going on in our local community as it relates to Women's History Month, that employees can attend, watch online, or read about."
Sourcing Talent from Within — Primer
"When we have an open leadership role, we intentionally source women candidates either internally or externally. We know we'll be growing and women in management positions now will be in senior leadership positions in the future. We are also building relationships between our employees, and women leaders on our Advisory board. We know mentorship is important for women as they take on leadership roles.
We are engaging with the women of Primer to understand what would be most meaningful for them. Some of the ideas we are considering are swag celebrating women at the company, events with women leadership mentors, and virtual luncheons."
Intersectional Empowerment — S&P Global
"In celebration of Women's History Month and International Women's Day, S&P Global will highlight employee testimonials internally and externally in addition to feature programming with women thought leaders. Our Employee Resource Groups play an integral role in our employee engagement. This month we are partnering with WINS: Women's Initiative for Networking and Success and BOLD: Black Organization for Leadership & Development to welcome esteemed speakers Lola Akinmade Akerstrom and Baroness Floella Benjamin to speak to our employees on the theme #ChooseToChallenge."
Video to include: https://www.youtube.com/watch?v=bmJgm4AxmeA
Honoring a History of Women — T. Rowe Price
These pioneers brought invaluable skill sets and unwavering commitment to the firm.
Isabella Craig handled statistical calculations and accounting before becoming the Secretary of the corporation and a client counselor. Early associates credited her talents as a major influence on the quality of the firm.
Marie Walper managed administrative duties during the firm's formative years. As the firm grew, she remained Mr. Price's personal assistant and sounding board. She also helped codify the firm's ethics and served as treasurer.
We pay homage to our history as we honor women at the firm today."
Intentional Hiring & Promotion in Leadership — VideoAmp
"As a People First organization, we believe in promoting from within as our default to accelerate career growth. This philosophy has resulted in several promotions to leadership and executive roles for the women in our workforce, most recently in the Engineering department, Client Success, and on the Revenue team.
Our diversity partnership with PowerToFly has been beneficial in bringing more interest, attention, and active applications for roles at VideoAmp by women interested in the adtech space from around the country. Most recently, we welcomed a highly talented woman in a leadership role on our Engineering team, a department that historically has lacked a strong female presence, and we expect to continue this effort as a priority. We celebrate and seek out those with unique experiences to further a culture of belonging and innovation. Our business is growing and this means we expect the opportunity for women to grow at VideoAmp. Together we rise!
- Embrace wellness is a core value at VideoAmp, and to honor and celebrate the women in our workforce, this year we're hosting a wellness practitioner to take us through a guided mindfulness practice focused on self-compassion and self-care, from the unique perspective of women in the workplace. Our goal is to give back to the women who contribute everyday as a means to celebrate and give thanks."
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